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Tag: analytics

TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing c...
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TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing c...
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WordPress VIP Buying Parse.ly to Increase Enterprise Analytics
WordPress VIP (WPVIP), Automattic’s enterprise subsidiary, is buying Parse.ly to provide enterprise clients with content analytics....
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Google Analytics 4: What You Should Know
Web analytics have come a long way. Learn more about the history of analytics, the start of Google Analytics, and Google Analytics 4 below....
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Data Collection in a World of Internet Privacy
Data collection in a world of privacy can be a tricky thing. Learn how cookieless tracking is becoming the new standard....
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How Heat Maps Can Be Useful To Your Business
The purpose of a heat map is to measure the density of data in a particular area. To differentiate different levels of density, heat maps employ vario...
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Judge ‘Disturbed’ by Google’s Data Tracking
U.S. District Judge Lucy Koh has expressed she is “disturbed” by accusations regarding the depth of Google’s data tracking habits....
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results:...
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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, ...
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When It’s Game Time for Retail New Relic is There, Says CEO
Whether it’s for a popular mobile app, an online video game with millions of users, or a huge ecommerce platform, they all rely on critical New Reli...
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Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent...
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Google Expands Functionality of Property Sets to More Sections of Search Console
In a response to many requests by search managers and webmasters, Google has expanded the functionality of the wildly popular property sets feature to...
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New Features for Google Adwords: Campaign Groups and Performance Targets
Google announced today new features in their Adwords product, campaign groups and performance targets, both intended to make it easier for you to trac...
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Google Search Console Introduces ‘Property Sets’
Google has launched ‘Property Sets’ within their Search Console allowing webmasters to combine apps and sites within a single group in ord...
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Google Just Revamped the Google Analytics Mobile App
Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time busines...
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Google Analytics Adds User Explorer Reporting (And More)
Google’s latest release notes for Google Analytics reveal some interesting new features including a new set of reporting called User Explorer Re...
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New Facebook Video Crossposting Features Should Prove Helpful
Facebook made a ton of announcements on Tuesday. One that didn’t get quite as much as attention as some of the others could actually be one of t...
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Facebook Adds Features To Analytics for Apps [F8]
Last year at its F8 developer conference, Facebook launched Analytics for Apps. At today’s event, the company announced push notifications and d...
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Facebook Instant Articles Now Officially Open To All Publishers
Two months ago, Facebook announced that on April 12, it would open Instant Articles to all publishers. That day has arrived, and Facebook has made goo...
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Facebook Video Metrics Get Daily Breakdowns
Facebook is adding new daily breakdowns of metrics for videos to give Page owners a better understanding of how their videos are performing on a speci...
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