Google Maps Analytics For Business Opens Up Troves Of New Site Data


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Google Analytics is an invaluable tool for any business working on developing their brand in how it allows businesses to study many different variables such as where the web traffic is coming from, how much time was spent on their site, and so on. Google Maps announced today that, similar to how Google Analytics allows webmasters to evaluate what works and doesn't work on their website, businesses will now be able to use Analytics with their Google Maps in order to evaluate the interactions of customers as they toggle the Google Map embedded in the business' homepage.

For example, if your business is in one of the many locations where Google Maps has made available the 45 degree view, you can change the map on your business page to display this vantage. With Analytics for Google Maps API for Business, you'll be able to see whether or not this change increased the interaction visitors have with your map. You'll be able to assess other interactions visitors have with your map, which Google explains in the provided demonstration video below.

Other interactions you’ll be able to see include whether or not a visitor uses Street View and if they bookmark your business to their Places.

The Analytics for Google Maps API comes with the Google Maps API for Business package.