Microsoft announced the launch of the new Atlas Search desktop tool for Atlas clients.

“You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file into the tool,” says Microsoft’s Lori Goode. “Click redirects are created at the click of a button and ready to upload back into the search engine. No really, it’s that simple!”

“OK, so the ASDT will keep traffic time to the barest minimum,” she continues. “But when you’re using the ASDT, you also benefit from deeper connections between search engine data and Atlas data. You’ll be able to pull search engine dimensional and fact data side-by-side with Atlas data in MyReports, giving you the ability to assess campaign, ad group, ad, keyword, and landing page performance.”

Reports, including Keyword Path Analysis and Search And Display Synergy have been updated to be compatible with new, simplified click redirects.

Microsoft also released a new API that will support the launch of a new Search Engine Management channel in the Atlas Technology Partner Alliance.