SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Chris CrumSearchNews

Share this Post

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired.

State of Search's Louis Venter has an extensive account of Kaushik's speech. One interesting part is what he says about bounce rate. I'm not sure if these were Kaushik's exact words, but Venter writes, "Bounce rate shows you how much you suck."

One issue that's been debated in the industry is how much of a signal bounce rate is in Google's algorithm. If this is the message Kaushik is sending, however, it stands to reason that this is the message Google is sending. He is, after all, the digital marketing evangelist for the company, and the analytics guru.

Another highlight was the following list of "things you should measure for social contribution" as Venter conveys:

1) Conversation rate – if you talk does anyone care? The number of audience comments per social contribution will help measure this.

2) Amplification rate – 70, 000 people follow Avinash, his second level of people is over 1 million people. # forwards per social contribution is a key metric to cover too.

3) Applause Rate – # positive clicks per social contribution

4) Economic Value – sum of your macro and micro conversions and how they contribute to your overall picture

Here's some Twitter reaction to the event so far:

Avinash was awesome, here is the post i wrote on it # seslondon 10 hours ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Great Opening Keynote of #seslondon 2012 by @avinash ! Hope to see you again soon again in Japan. 5 hours ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

HITS . How Idiots Track Success. Great quote from Avinash Kaushik at #seslondon 11 hours ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Some pictures of day 1 #seslondon @sesconf - more people in the pictures tomorrow! 4 hours ago via CoTweet ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

is re-targeting right for you? great session at #seslondon 5 hours ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Thx! RT @willquick: I pray to God that @LeeOdden is putting those slides online. Amazing information. #seslondon 5 hours ago via Echofon ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

A ranking in position 3 or 4 with review stars can generate as much traffic as number 1 position, says @guylevine #seslondon 5 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Key Linkbuilding Strategies Presentation from SES London #seslondon via @patrickaltoft 6 hours ago via Tweet Button ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@matt_mcgowan Thanks Matt, it was great to open the conference. Great audience, great Incisive staff! #seslondon 7 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

SEO Migration Plan: A Failure to Plan is a Plan to Fail @SESLondon 1 day ago via bitly ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

PPC Tools of the Trade #seslondon 1 hour ago via twitterfeed ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

53 Best Tips from #SESLondon Day 1: by @kevgibbo (via @seoptimise) 14 minutes ago via Tweetbot for iOS ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

#SESLondon Day1, 3 Panels moderated, @guylevine @daxhamman @andymihalop @refinedlabs @monetate Karl Blanks @alistairdent top speakers! 58 minutes ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Pleased with how my #seslondon presenting is shaping up now 🙂 1 hour ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

audit & benchmark, preserve URLs, update backlinks/301, submit new sitemap & work w/ SEO agency from day 1 @russosullivan #seslondon 5 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Attending the event? What has been the best part to you?

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.