Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According t...
While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start...
Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand's "share of conversation, key audiences...
Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you'll start seeing "not provided"...
Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now m...
Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries...
Facebook and IBM have teamed up on marketing solutions with IBM's marketing cloud clients now being able to utilize Facebook's ad capabilities starting today. This includes Custom...
Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of t...
Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements
"The product and partner announcements cover where marketing is goin...
Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be availab...
Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language...
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