In 2014, Salesforce launched Community Cloud, propelling itself into the fast-growing enterprise collaboration market. Last year, it launched Wave Analytics. Now, the company is introducing Wave for Community Cloud, which gives businesses analytics tools that can be applied across their…
Google Analytics 360 Suite Aims to Make Life Easier for Enterprise Marketers
Google announced the Google Analytics 360 Suite, which is comprised of six products (four of which are brand new), and is aimed at enterprise-class marketers. The tools combine to hep marketers see complete customer journeys, gain useful insights (making sense…
Yelp Gives Businesses Social Analytics Via Sprinklr
Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partnership Yelp has made and could prove quite beneficial for local businesses using…
How Facebook Just Improved Video Performance Tracking
As has been discussed a great deal over the past year or so, Facebook Video is bigger than ever, and the company continues to make improvements to related tools it offers businesses. Which tools have helped you with your video…
Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According to the mobile ad analytics company, the integration is the only one…
Google Adds Google Analytics Support for AMP
While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month. Earlier this week, Google said AMP…
Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation
Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand’s “share of conversation, key audiences, and trends about their brand’s conversation.” Twitter describes the offering as a “360-degree,…
Square Launches Dashboard Analytics App For iOS
Square just released a new Dashboard app aimed at making it easier for businesses to make decisions from their mobile devices based on data. The app has been in beta, but is now available to all. “During our beta program,…
App Annie Gives Developers Free In-App Analytics With Google Analytics
App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with…
Salesforce Unveils ‘Wave Analytics’ Application
Back in October, Salesforce announced Wave, the Salesforce Analytics Cloud, marking the company’s entry into the $38 billion analytics market. On Thursday, it unveiled its first Wave Analytics App, Sales Wave Analytics. Sales Wave Analytics marks the inaugural app for…
‘Not Provided’ To Expand As Bing Encrypts Search Data
Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you’ll start seeing “not provided” for query data from Bing. Google started doing this back in 2011. It’s…
Google Search Console Gets App Indexing-Friendly
Earlier this week, Google announced that it has rebranded Google Webmaster Tools as Google Search Console. The company did not announce any new features to accompany the name change, but it didn’t take them long to unveil the first updates…
Google Is Replacing The Most Used Feature In Webmaster Tools
Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster…
Facebook And IBM Are Working Together On Personalized Ads
Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features.…
Facebook Gives Developers Analytics For Apps
Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service…
Adobe Aims To Improve ‘Internet of Things’ Marketing
Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations…
Twitter ‘Answers’ Analytics Tool Available For Non-Developers
Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be available via Crashlytics, but for non-developers, it will also be available in standalone…
Microsoft Is Buying Revolution Analytics To Make Companies Smarter
Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language “R”. Microsoft says it will use the acquisition to help companies take advantage of R and data…
Pinterest Gives Businesses Analytics Tips
Last summer, Pinterest made its “new and improved” analytics offering generally available. The company described it as a “smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”…