Google Search Console Gets App Indexing-Friendly

Earlier this week, Google announced that it has rebranded Google Webmaster Tools as Google Search Console. The company did not announce any new features to accompany the name change, but it didn’t take them long to unveil the first updates…

Google Is Replacing The Most Used Feature In Webmaster Tools

Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster…

Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features.…

Facebook Gives Developers Analytics For Apps

Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service…

Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations…

Twitter ‘Answers’ Analytics Tool Available For Non-Developers

Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be available via Crashlytics, but for non-developers, it will also be available in standalone…

Microsoft Is Buying Revolution Analytics To Make Companies Smarter

Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language “R”. Microsoft says it will use the acquisition to help companies take advantage of R and data…

Pinterest Gives Businesses Analytics Tips

Last summer, Pinterest made its “new and improved” analytics offering generally available. The company described it as a “smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”…

Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs…

Twitter Gives Analytics Access To iPhone Users

Twitter opened up its analytics offering to all users back in the summer, giving people a better look at the engagement surrounding any given tweet. This was only for the desktop, however. Now, some are starting to be able to…