About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs…
IBM Watson Analytics Now Available In Beta
IBM announced that Watson Analytics is now available in beta. The offering was announced in September. It’s described as a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company called it the biggest…
Google Analytics Gets An iPad App
It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips…
IBM And Twitter Announce Big Enterprise Data Partnership
Twitter and IBM announced a new partnership to give enterprises Twitter data through IBM tools and services. Essentially, it’s a combination of Twitter’s “public pulse” of real-time data and IBM’s cloud-based analytics, customer engagement platforms, and consulting services. IBM will…
Google Simplifies Analytics, AdSense Account Linking
Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the…
Pandora Now Offering Analytics for Its Musicians
Pandora, forever fighting the perception of some that it’s not exactly artist friendly, has just announced a new analytics platform called the Artists Marketing Platform (AMP). Pandora says it’s the best way to harness Pandora’s 76 million monthly active users,…
Adobe Announces New Mobile App Analytics Offering
Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on…
YouTube Gets Realtime Analytics Report
YouTube is now offering a realtime report for video publishers showing estimated views data for the last five published videos. The data is also available for any individual video. Google says the report can give you early insights into the…
Facebook Upgrades Analytics For App Developers
Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and…
IBM Announces Watson Analytics For Businesses
IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company calls it the biggest announcement it’s made in a decade as an analytics provider. Here’s a look: The first…
Yahoo’ s Acquisition Of Flurry Is Now Complete
Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to…
Facebook Adds Analytics Support To App Links
Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook launched App Links at f8 a few months ago. It’s basically a way for mobile…
Instagram Debuts Ad Analytics Suite for Brands
By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram…
Square Announces New Analytics For Sellers
Square announced the launch of Square Analytics as a new feature of Square Register. It’s integrated with the full Square Register suite, including Pickup, Invoices, and Appointments, which launched earlier this month. The offering includes an Analytics homepage, which shows…
Google Analytics Finally Gets an iPhone App
In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from…