Yelp Gives Businesses Social Analytics Via Sprinklr

Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partnership Yelp has made and could prove quite beneficial for local businesses using…

How Facebook Just Improved Video Performance Tracking

As has been discussed a great deal over the past year or so, Facebook Video is bigger than ever, and the company continues to make improvements to related tools it offers businesses. Which tools have helped you with your video…

Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords

Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According to the mobile ad analytics company, the integration is the only one…

Google Adds Google Analytics Support for AMP

While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month. Earlier this week, Google said AMP…

Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation

Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand’s “share of conversation, key audiences, and trends about their brand’s conversation.” Twitter describes the offering as a “360-degree,…

Square Launches Dashboard Analytics App For iOS

Square just released a new Dashboard app aimed at making it easier for businesses to make decisions from their mobile devices based on data. The app has been in beta, but is now available to all. “During our beta program,…

App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with…

Salesforce Unveils ‘Wave Analytics’ Application

Back in October, Salesforce announced Wave, the Salesforce Analytics Cloud, marking the company’s entry into the $38 billion analytics market. On Thursday, it unveiled its first Wave Analytics App, Sales Wave Analytics. Sales Wave Analytics marks the inaugural app for…

‘Not Provided’ To Expand As Bing Encrypts Search Data

Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you’ll start seeing “not provided” for query data from Bing. Google started doing this back in 2011. It’s…

Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get…