VaynerMedia CEO Gary Vaynerchuk
Ecommerce Exploded When Everybody Got Their Stimulus Checks

Ecommerce exploded when everybody got their stimulus checks, says marketing superstar Gary Vaynerchuk. It reminded me how much of a materialistic capitalistic country we are.

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Online Shopping
Google Still The King of Driving Ecommerce Sales

Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic.

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales - Salesforce Execs Explain
How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it.”

Fiverr Is The Everything Store For Digital Services, Says Fiverr CEO Micha Kaufman
Fiverr Is The Everything Store For Digital Services, Says CEO

“Fiverr is the everything store for digital services,” says Fiverr CEO Micha Kaufman. “The way people usually find freelancers is they post on Facebook asking if someone knows a good graphics designer. What we’re doing is we’re making it a one-click experience. It’s an Amazon experience to buy a digital service.”

Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger, discusses how the company has turned around by focusing on ecommerce, technology, and connecting with young consumers in an interview on CNBC.

Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.

Digitizing Unilever is One of My Top Priorities, Says CEO

Digitizing Unilever is one of my top priorities, says Unilever’s new CEO Alan Jope. “How we digitize marketing. How we digitize working with our customers. Digitizing our supply chain. Digitizing our people processes. You are going to see a strong digital emphasis in my agenda for Unilever.”

5 Ways to Promote Your Brand with IGTV

These days, brands that want to be competitive in their niche will first have to…

Read Your Customer’s Digital Body Language, Boost Sales!

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost…