A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads.
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How Do You Measure the Success of a Content-Driven Marketing Strategy?
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
Amazon Pushes Its Own Brands at the Expense of Others
Amazon is being accused of pushing its own products at the expense of more popular, better reviewed products from other companies.
Italy Fines Amazon $1.3 Billion For Antitrust Violations
Italian regulators have fined Amazon $1.3 billion for promoting third-party sellers that buy its extra services over other sellers.
Square Changes Its Name to Block
Taking a cue from Google and Facebook, Square has changed its name to Block, retaining the Square name for its Seller business.
Sezzle Is the Creditization Of a Debit Card, Says CEO
“Consumers love our product because it represents purchasing power but also budgeting for them,” says…
Microsoft and Shopify to Display Listings in Microsoft’s Products
Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start.
Lawmakers Accuse Amazon of Misleading Congress, Threaten Criminal Probe
Amazon is in the hot seat, with US lawmakers accusing the e-commerce giant of misleading Congress and threatening a criminal probe in response.
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Salesforce and FedEx Partner to Deliver End-to-End E-Commerce Solution
Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution.