Advertising & Marketing

Google Conversion Optimizer Gets Target CPA Bidding
Google has launched a new feature for its Conversion Optimizer tool for AdWords...
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Google Reclaims Gmail Name In The UK
Four and a half years ago, Google lost the right to use the term "Gmail" in the UK due to a trademark dispute, and ever since, "Google Mail" is what its emai...
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Google Changes Analytics Authorized Consultant Program
Last week Google changed its Google Advertising Professionals (GAP) program t...
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Twitter Shows Embeddable Tweet Example
Update: Twitter has made an update to tha post saying, "No, really. It’s very simple. Just a snippet of code you’ll be able to...
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Yahoo Gives a Billion Answers
Yahoo announced today that Yahoo Answers has served its billionth answer. "From the small beginnings when we received our first answer from the public back...
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MySpace Names New Chief Privacy Officer
Social Media privacy has been the center of much attention, particularly since Facebook...
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Facebook Exciting Publishers with Increased Referrals
After just a week, 50,000 sites across the Web had already implemented the new...
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FTC Possibly Set To Oppose Google-Admob Deal
The Federal Trade Commission is not going to give Google's acquisition of AdMob a thumbs up, according to new reports.  Indeed, the FTC seems likely to take the opposite ap...
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Google Completely Launches AdWords for Mobile
Google announced today that AdWords for Mobile is now fully available, after being...
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Google Making More Changes to the SERPs
Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries. For example, if you search for "watches"...
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Bing Gears Up For The Kentucky Derby
The Kentucky Derby is a huge deal for Louisville, Kentucky, with all sorts of people who would otherwise never visit flying in and spending lots of cash.  And the Derby's a...
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L.A. Stumbles In Deployment Of Google Apps
The deployment of Google Apps in Los Angeles - the same deployment that's supposed to save L.A. $5.5 million over the next five years and inspire many other cities to follow its...
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Google Maps No Phone Zones for Oprah
Google announced today that has provided mapping (via the Google Maps API) for a couple of highway safety initiatives around the use of cell phones in vehicles....
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Google Expands Tag Advertising for Local Businesses
Last week Google changed the Local Business Center to Google Places, and along with that change came some new features for local businesses. We looked at those...
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Google Gets Favorable Ruling In Rosetta Stone Case
A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge. In its lawsuit, filed in...
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