MarketingNews

Google Ad Manager Is Back Up After an Outage
Google had a major outage with its Google Ad Manager late Thursday evening, before fixing it more than two hours later....
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A Guide to YouTube Advertising
YouTube is a compelling opportunity for businesses in their digital marketing and advertising strategies. One of the reasons...
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Amazon’s Advertising Unit the Latest to Suffer a Headcount Freeze
Amazon's advertising unit is freezing its headcount as the company deals with economic headwinds impacting the industry....
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Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...
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How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store....
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Best Email Marketing Services for Businesses in 2022
Email marketing is still alive and remains one of the top most effective customer engagement tools for businesses – if you do it right, of course. Email ma...
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Roku Enables Nielsen Four-Screen Measurement
Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop....
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YouTube Makes a Play to Poach TikTok Creators
YouTube is ponying up cash in an effort to convince TikTok creators to jump ship to its platform. TikT...
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TikTok Bans Political Fundraising
TikTok has announced its intention to ban political fundraising on its social media platform. TikTok i...
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Why Is Appealing To Human Emotions In Branding Campaigns Important?
Marketing is a multi-dimensional business entity and is crucial for any company’s development. Companies use various methodologies to run their campaigns,...
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Some YouTube Users Seeing 10 Ads Before a Video
YouTube is stretching the limits of its users' patience, testing up to 10 ads before a video. A...
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Meta Will Charge Metaverse Content Creators a Nearly 50% Commission
Apple make receive the lion's share of flak for charing a 30% commission for its App Store, but Meta is set to dwarf that for metaverse content creators....
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TikTok Lays Off Marketing and Sales Staff
TikTok is the latest company to lay off employees, giving the...
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Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing
In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing....
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