Starting Wednesday, YouTube began running ads on some content creators’ videos without sharing the revenue those ads bring in.
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Google Ads Beta May Add Keywords Automatically, Result In Overspending
A new Google Ads beta may result in overspending, as a result of keywords being added without users’ knowledge.
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
Digital, Drive-Through, Delivery Powering McDonald’s
McDonald’s President says that the Travis Scott Meal is helping but their latest earnings results are actually powered by improvements in digital, drive-through, and delivery.
Are Big Physical Tech Conferences Dead?
CEOs around the country and the world are debating whether they should abandon expensive physical conferences altogether once the pandemic restrictions are lifted.
You Can’t Find A 24-Year-Old On Facebook Today
Personally, I don’t consider TikTok a national security threat says Vayner Media CEO Gary Vaynerchuk. But maybe I’m not sitting on information that others are. But no, I do not.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.”
WhatsApp Now Delivering Over 100 Billion Messages a Day
WhatsApp is now delivering over 100 billion messages a day, solidifying its position as one of the most popular communication methods.