Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z.
Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of…
The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.
“Everybody has a different story in their mind, everybody went through different things in life, and that these numbers on our ads manager are not numbers, they’re people that see our ad,” says Malol.
Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals.
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.
Most people never think twice about the colors that their favorite brands use. However, businesses…