Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.
MarketingNews
The original MarketingNewz website and email newsletter first launched in 2007.
Finding and Cultivating Brand Evangelists Through Social Media
Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV.
Google Introduces New Metrics to Help Marketers Test Ad Strength
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads.
Why You Should Consider Launching Your Product on Facebook Live (And How to Do It)
People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie.
The Nitty Gritty Tips On How To Get YouTube Views and Drive Business
If you can start doing it and start getting more comfortable with it, push your comfort zone and get in front of the camera, you are going to have a competitive advantage out there.
Experiential Advertising – Where Live Advertising is Exploding
There’s a lot of talk all over advertising that advertising is dead as we know it. And that’s true, dead advertising is dead but live advertising is exploding, and it’s called experiential.
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z.
7 Pinterest Marketing Tools You Should Be Using in 2018
Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.
The Rise of the Connected Marketer
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of…
Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment
The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.
People Don’t Buy Products, They Buy Stories
“Everybody has a different story in their mind, everybody went through different things in life, and that these numbers on our ads manager are not numbers, they’re people that see our ad,” says Malol.
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos
Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.
Why You Should Build a Community Around Your Small Business (And How to Do It)
But as a small business owner, you already have enough on your plate, and building a community for your brand might seem expensive and difficulty. Fortunately, it doesn’t have to be. Here’s how you can do it.
4 Key Steps for Growing an Email List Fast
Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals.
7 Most Attention-Grabbing Words to Use in Your Online Marketing
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.
Want Your Brand to Look More Sophisticated? Think Black!
Most people never think twice about the colors that their favorite brands use. However, businesses…
