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Twitter Launches Ad Groups
Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their bu...
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IAB Launches Simple HTML5 Ad Validator Tool
The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a “first-of-its-kind...
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Facebook Updates Policy on Branded Content, Provides New Tool
Facebook announced updates to its branded content policy that will enable verified Pages to share branded content on Facebook, potentially opening up ...
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Infographic Looks at ‘Man vs. Machine’ In PPC
Man vs Machine has always been a complicated argument. In every industry, machines have replaced jobs and turned them into automated functions, but th...
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Pinterest Expands Promoted Pins Internationally
Pinterest announced the launch of Promoted Pins in the UK, its first international expansion of the product. According to the company, this is a major...
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Pinterest Reportedly Pitching Brands on Digital Couponing
Pinterest continues to expand upon its ad offerings. The company is reportedly testing video ads, but its been pitching some other new concepts as wel...
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Instagram Already Has Over 200,000 Advertisers
Instagram announced that it has over 200,000 advertisers with 75% of them outside of the U.S. The company says this includes businesses of all sizes i...
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Facebook Launches Canvas Full-Screen Ads
Facebook just announced the international release of Canvas, which it describes as a new full-screen, immersive mobile ad experience, which loads R...
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Bing Ads Gets New Keyword Diagnosis Tool
Microsoft announced that there is a new inline keyword diagnosis tool in Bing Ads that gives advertisers information about their keywords without havi...
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Foursquare Launches B2B Ad Tool ‘Attribution’
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar l...
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Google Gets Rid Of Right-Side Search Ads
Going forward, Google will reportedly no longer show ads on the right side of its search results as it has done as long as AdWords has been a thing. O...
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Yahoo Infographic Gives A Bunch of Native Advertising Stats
Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, whi...
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Google Rolls Out Campaign Drafts and Experiments in AdWords
Google announced that over the coming weeks, it will roll out campaign drafts and experiments in AdWords to help advertisers test changes to campaigns...
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Microsoft’s Bing Ads Apps Just Got A Lot Better
Microsoft announced some new features for its Bing Ads iOS and Android apps. These include a visualization for Share of Voice, a way to understand how...
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Microsoft Unveils The Bing Network
The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network. As you may recall, last year, Microsoft and Yahoo announc...
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Instagram Gets Big Marketing Improvements
We’re not even half way through February yet, and already it’s been a major month for Instagram in terms of what businesses and marketers ...
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Google Reworks Workflow in AdWords
Google announced that it has made some changes to the workflow in AdWords to make it easier to set up automated bidding. Specifically, they’re a...
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Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls...
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Facebook Announces New Video Ad Features
Facebook just announced some new features for video ads aimed at helping advertisers better communicate their messages and capture viewers’ atte...
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Oracle Is Buying BlueKai For Big Data Marketing
Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing...
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