Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their bu...
Facebook announced updates to its branded content policy that will enable verified Pages to share branded content on Facebook, potentially opening up ...
Man vs Machine has always been a complicated argument. In every industry, machines have replaced jobs and turned them into automated functions, but th...
Pinterest announced the launch of Promoted Pins in the UK, its first international expansion of the product. According to the company, this is a major...
Pinterest continues to expand upon its ad offerings. The company is reportedly testing video ads, but its been pitching some other new concepts as wel...
Instagram announced that it has over 200,000 advertisers with 75% of them outside of the U.S. The company says this includes businesses of all sizes i...
Microsoft announced that there is a new inline keyword diagnosis tool in Bing Ads that gives advertisers information about their keywords without havi...
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar l...
Going forward, Google will reportedly no longer show ads on the right side of its search results as it has done as long as AdWords has been a thing. O...
Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, whi...
Google announced that over the coming weeks, it will roll out campaign drafts and experiments in AdWords to help advertisers test changes to campaigns...
Microsoft announced some new features for its Bing Ads iOS and Android apps. These include a visualization for Share of Voice, a way to understand how...
The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network. As you may recall, last year, Microsoft and Yahoo announc...
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls...
Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing...