DataDrivenMarketingPro

EU Poised to Investigate Google’s Adtech Business
Fresh on the heels of a French investigation into Google’s advertising business, the company may be facing an even bigger threat in the form of an...
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Supreme Court Gives LinkedIn Another Chance to Shield Data
The U.S. Supreme is giving LinkedIn another chance to prevent its user data from being harvested, in a case with far-reaching implications. A c...
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Ohio AG Sues to Declare Google a Public Utility
Ohio Attorney General Dave Yost has filed a lawsuit trying to have Google declared a public utility. Google is facing increased scrutiny on mul...
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Target CEO Says Digital Performance Up 50%
"Our digital performance was up...
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Google Sued for Allegedly Selling User Data
Google is facing another privacy-related lawsuit, this time for allegedly doing something the company promised it would never do: sell user data....
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Verizon Media Sold to Apollo Funds
Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds. Verizon purchased Ya...
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Facebook and Instagram Try to Scare iOS Users Into Accepting Tracking
Facebook and Instagram are resorting to scare tactics to convince iOS users to allow the companies to track them. The latest version of iOS 14...
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Alphabet Scores Big on Google Ad Revenue
Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google. Like many companies that rely on advertis...
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Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising. The company blocked som...
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Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that "we are still early in the journey but have learned a lot in the last couple of years on the marke...
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Sweden’s Largest Insurer Leaked Private Data to Tech Firms
Sweden’s largest insurer, Folksam, has admitted to accidentally leaking the private data of one million of its customers to tech firms....
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Twilio Acquiring Customer Data Company Segment
Twilio has announced it is acquiring Segment, a leading customer data platform. Like many communi...
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Splunk CEO: Every Company Needs A Data Czar
"Every company is going to need a Data Czar, a data leader, a Chief Data Officer, over time," says Splunk CEO Doug Merritt. "One of the big points of digit...
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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Twitter Disables User Control of Advertising Data
Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for...
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