Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since…

Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter…

5 Brands That Used Influencer Marketing to Raise Their Profile

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing…

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign…

Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads…

Does Influencer Marketing Really Work? Here’s What You Should Know

Companies have to fight tooth and nail to get their message across these days. And…

7 Tips in Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In…

5 Ways Data Visualization Benefits Your Business in 2017

The challenge for businesses is how to interpret and break down big data in a…

5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of…

How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but…