DataDrivenMarketingPro

We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing...

Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...

New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their...

WhatsApp Begins Sharing Data with Facebook

In a reversal of previous pledges, WhatsApp is going to begin...

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

What eBay’s Pricing Data Can Teach Small Businesses

"How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer," says...

Marketing Insights on a Key Instagram Demographic

Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...

9 Ways to Get Your Content Published On Authority Websites (Outreach Marketing)

Introduction to Outreach Marketing Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...

Survey Looks At Time Spent By Marketers on Email, Data Collection

Hubspot recently put out some results of a survey it conducted in an attempt to get an idea of how much...

Pinterest Gives Big Spenders More Data [Report]

Advertisers who spend a lot with Pinterest can get some extra perks. According to a new report from DigiDay, the company is giving retail brands exclusive access to data if the...

Bing Ads Get Remarketing Capabilities (Finally)

Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before....

Can Instagram Improve Your Email Marketing?

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...

Do These Changes Make You Feel Better About Facebook Marketing?

It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...

Subscribe for Updates

DataDrivenMarketingPro Newsletter

The DataDrivenMarketingPro Email Newsletter is tailored for digital marketing leaders and strategists. Perfect for digital marketers focused on turning insights into impactful results.

DataDrivenMarketingPro

Ready to get started?