DataDrivenMarketingPro

The use of online tracking tools is one of the primary methods that businesses can use to inform their marketing efforts and therefore grow revenue. In ord...

Texas AG Sues Meta Over ‘Unauthorized Biometric Data’ Collection

Texas Attorney General Ken Paxton has sued Meta over allegations Facebook collected customers' biometric data without their consent....

Top Data and Analytics Trends For 2022

Through data and analytics, businesses can uncover customer data, boost productivity, and improve project management....

France the Latest Country to Crack Down on Google Analytics

France is the latest country to crack down on Google Analytics, over concerns it violates the GDPR the EU's privacy legislation....

Mozilla and Meta Team Up on Privacy-Respecting Ad Tech

Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech....

LG: We Know What Users Want — More Ads On Their TVs

In the latest example of unadulterated greed, LG is planning to serve its users even more ads on TVs they have spent hundred of dollars on....

Google Analytics Is Illegal in Austria, Violates the GDPR

In what may be the first of many such rulings, Austria has ruled that Google Analytics violates the GDPR and is therefore illegal....

T-Mobile Blocking iOS Private Relay

T-Mobile may bill itself the "Un-carrier" that puts customers' needs first, but its latest move is a little more "Big Brother" as it begins blocking iOS Pr...

Google Ads Was Down Tuesday Evening

Google Ads was down Tuesday evening, impacting a large number of users. Users started experiencing iss...

Microsoft Buying Xandr Ad Business From AT&T

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world....

Facebook, Google, Snap and Others Bypassing Apple’s Privacy Features

New reports are demonstrating that some of the biggest iOS app makers are bypassing Apple’s App Tracking Transparency (ATT) privacy settings....

UK Takes Aim at Adtech, Warns Against Unlawful Behavior

Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior....

5 Reasons Why Data-Driven Decisions Are Critical To Meet Your Goals

In order to achieve business goals, it’s essential to make the right decisions. While some decisions based on personal experience and feelings are fine, th...

Google Makes Slew of Changes to Protect Minors

Google has announced a slew of changes to its platform in an effort to afford more protections to those under 18. Social media companies, and t...

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