DataDrivenMarketingPro

Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. Th...

How AI and Marketing are Changing the Industry

Marketing has undergone significant changes in recent years due to technologica...

Google Changes Its Data Policies In Response to German Regulators

Germany's antitrust crackdown on Google is paying off, with the company agreeing to change how it handles user data....

Norway Expands Its Fight With Meta Over Behavioral Ads to the EU Bloc

Norway is stepping up its fight with Meta over behavioral advertising, trying to convince the entire EU bloc to ban it....

No, You Cannot Opt Out of Reddit’s Personalized Ads

Reddit continues to make controversial decisions, this time eliminating the ability to opt out of personalized advertising....

X Wants to Collect Your Biometrics, Job, and School History

X is about to become far more privacy-invasive, with plans to collect users' biometric data, as well as their job and education history....

Massachusetts May Ban the Sale of Mobile Location Data

Massachusetts lawmakers may pass a ban on the sale of mobile location data, making it the first state in the US to do so....

Meta Users Will Finally Be Able to Refuse Cross-Site Tracking

The EU's measures to reign in Big Tech's abuse of user privacy are finally paying off, with Meta agreeing to allow users to refuse cross-site tracking....

DOJ & Eight States Sue Google for Monopolizing Digital Ads

Google is once again in the crosshairs for alleged monopolistic behavior, accused of dominating multiple digital ad products....

France Poised for Antitrust Action Against Apple

Apple may soon face antitrust action in France, with the French Competition Authority looking at Apple's app tracking policies....

Norway On the Verge of Banning Google Analytics

Norway may soon join the list of EU countries banning Google Analytics following an initial conclusion that it violates the GDPR....

DOJ & Eight States Sue Google for Monopolizing Digital Ads

Google is once again in the crosshairs for alleged monopolistic behavior, accused of dominating multiple digital ad products....

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Retailers Should Focus On The Last Mile, Says Justuno CEO

"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...

France Fines Apple $8.5M for Collecting iPhone User Data Without Consent

France's CNIL has fined Apple $8.5 million for collecting iPhone user data without obtaining prior consent....

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