DataDrivenMarketingPro

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

How To Overcome Data Compliance Issues in Enterprise Environments

All enterprises now know the power that lies in data-driven decision-making. The ability to accurately predict future trends, understand historical data, a...

FTC Bans Second Company From Selling Location Data

The Federal Trade Commission is continuing its crackdown on data brokers, banning a second company from selling precise location data....

Meta Loses Bid to Overturn Norway’s Ban On Behavioral Advertising

Meta has lost its bid to overturn Norway's ban on behavioral advertising, a major setback for the company's EU operations....

Norway Ban’s Meta’s Behavioral Advertising, Threatens $100,000/Day Fine

Meta has run afoul of Norwegian Data Protection Authority, with the latter banning the company's behavioral advertising and threatening a $100,000-a-day fi...

FTC Shuts Down X-Mode’s Location Data Business

In a win for consumers, the Federal Trade Commission has prohibited X-Mode from selling consumer location data....

5 Questions on the Impact of Data Sovereignty on Digital Marketing

Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. Th...

How AI and Marketing are Changing the Industry

Marketing has undergone significant changes in recent years due to technologica...

Google Changes Its Data Policies In Response to German Regulators

Germany's antitrust crackdown on Google is paying off, with the company agreeing to change how it handles user data....

Norway Expands Its Fight With Meta Over Behavioral Ads to the EU Bloc

Norway is stepping up its fight with Meta over behavioral advertising, trying to convince the entire EU bloc to ban it....

No, You Cannot Opt Out of Reddit’s Personalized Ads

Reddit continues to make controversial decisions, this time eliminating the ability to opt out of personalized advertising....

X Wants to Collect Your Biometrics, Job, and School History

X is about to become far more privacy-invasive, with plans to collect users' biometric data, as well as their job and education history....

Massachusetts May Ban the Sale of Mobile Location Data

Massachusetts lawmakers may pass a ban on the sale of mobile location data, making it the first state in the US to do so....

Meta Users Will Finally Be Able to Refuse Cross-Site Tracking

The EU's measures to reign in Big Tech's abuse of user privacy are finally paying off, with Meta agreeing to allow users to refuse cross-site tracking....

DOJ & Eight States Sue Google for Monopolizing Digital Ads

Google is once again in the crosshairs for alleged monopolistic behavior, accused of dominating multiple digital ad products....

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