We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Google and news publishers have been at odds for years, with the latter wanting Google to pay for content. While Google’s search sends an untold number of visitors to news websites, Google doesn’t pay for any of the content that shows up in its News service.
On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade,…
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.