B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Google News
Google May Start Paying Publishers For News

Google and news publishers have been at odds for years, with the latter wanting Google to pay for content. While Google’s search sends an untold number of visitors to news websites, Google doesn’t pay for any of the content that shows up in its News service.

We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

Twitter
Twitter Rolls Out Direct Message Anti-Abuse Feature

After a month and a half of testing, Twitter is rolling out a spam and…

iOS13
iOS 13’s Privacy Changes Have Big Repercussions For Businesses

On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade,…

The Secrets of YouTube’s Ranking Algorithm with HubSpot SEO expert Braden Becker
View Velocity Is The Secret To Ranking On YouTube

“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank.”

Recap: Social Media Week Lima

When Jessika Phillips, Founder of NOW Marketing Group and Host of Social Media Week Lima,…

Neil Patel’s Content Marketing Strategies for 2019

In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.

How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Neil Patel - Promoting Content
How To Promote Your Content When You Don’t Have Money – Neil Patel

“You know you need more traffic to your blog posts but you don’t have the money to spend to get those eyeballs,” says online marketing strategist Neil Patel. “What should you do? Today I’m going to teach you five ways to promote your content when you don’t have any money.”