Trump Signs Executive Order Targeting Social Media Companies

President Trump signed an executive order targeting social media giants, following a spat with Twitter.

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Image Credit: Google
Google Expands Advertiser Identity Verification Policy

Google has announced it is expanding its advertising identification policy in an effort to improve transparency.

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Google News
Google May Start Paying Publishers For News

Google and news publishers have been at odds for years, with the latter wanting Google to pay for content. While Google’s search sends an untold number of visitors to news websites, Google doesn’t pay for any of the content that shows up in its News service.

We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

Twitter
Twitter Rolls Out Direct Message Anti-Abuse Feature

After a month and a half of testing, Twitter is rolling out a spam and…

iOS13
iOS 13’s Privacy Changes Have Big Repercussions For Businesses

On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade,…

The Secrets of YouTube’s Ranking Algorithm with HubSpot SEO expert Braden Becker
View Velocity Is The Secret To Ranking On YouTube

“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank.”

Recap: Social Media Week Lima

When Jessika Phillips, Founder of NOW Marketing Group and Host of Social Media Week Lima,…