President Trump signed an executive order targeting social media giants, following a spat with Twitter.
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How Do You Measure the Success of a Content-Driven Marketing Strategy?
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Google Expands Advertiser Identity Verification Policy
Google has announced it is expanding its advertising identification policy in an effort to improve transparency.

Google May Start Paying Publishers For News
Google and news publishers have been at odds for years, with the latter wanting Google to pay for content. While Google’s search sends an untold number of visitors to news websites, Google doesn’t pay for any of the content that shows up in its News service.

iOS 13’s Privacy Changes Have Big Repercussions For Businesses
On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade,…