The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.
ViacomCBS has sold legendary tech news site CNET to South Carolina based Red Ventures LLC. The company announced today that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million.
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
Google has announced it is expanding its advertising identification policy in an effort to improve transparency.
Google and news publishers have been at odds for years, with the latter wanting Google to pay for content. While Google’s search sends an untold number of visitors to news websites, Google doesn’t pay for any of the content that shows up in its News service.