AdvertisingDay

Google is intent on avoiding a jury trial in its antitrust case, paying the US government for estimated damages in the hopes of getting a bench trial....

Pay-Per-Click Advertising: A 2024 Analysis of Trends and Economic Impact

As we delve deeper into 2024, the Pay-Per-Click (PPC) advertising industry continues to reshape the...

Apple’s ‘Crushing’ iPad Ad Sparks Fury: Critics Slam ‘Dystopian’ Vision

Apple's latest advertisement for its new iPad has sparked significant backlash from consumers and public figures alike. The ad, showcasing a musical instrument being crushed, highl...

YouTube May Start Showing Ads When Videos Are Paused

YouTube is about to get significantly worse, with Google reportedly testing ads that display when a video is paused....

At the Forefront of Advertising’s AI Revolution, Microsoft’s Amanda Richman Charts a New Course

MIAMI — In the fast-evolving world of digital marketing, artificial intelligence is no longer just a tool but is fast becoming the backbone of how brands communicate with consumers...

Snap’s Earnings Surge as AI Innovations Boost Ad Revenues

In a recent interview with CNBC, Evan Spiegel, CEO of Snap Inc., shared insights into the company's impressive quarterly performance, which saw stock prices soar by approximately 2...

David Ogilvy’s Timeless Influence on Modern Digital Marketing: A Guide for Today’s Advertisers

In the pantheon of advertising, David Ogilvy stands as a colossus. Known as the "Father of Advertising," Ogilvy’s methodologies and insightful philosophies transformed the advertis...

Dove’s Campaign Against AI-Generated Beauty Aims to Foster Authenticity Online

In a bold initiative titled "Keep Beauty Real," Dove has unveiled a compelling two...

Navigating the Uncharted Territory of Social Media Marketing

In a landscape where digital marketing reigns supreme and social media platforms serve as the new frontier, Kurt Benkert, a former NFL qu...

Navigating the Streaming Wars: A Tale of Bundles and Bargains

The battle for viewers' attention has intensified in the ever-evolving landscape of streaming services. As the dust settles outside the Netflix fortress, the conversation shifts to...

Feast for the Eyes: How Postmates Crafts Culinary Campaigns

In the world of food delivery, standing out from the crowd is crucial. For David Kim, Executive Creative Director at Postmates, Biz Anderson from Mother LA, and Harry Butt, Creativ...

A Masterclass in Effective Product Marketing by Stanley

In the bustling market of 2024, where trends flicker and fade like sparks in the wind, who could have foreseen that the humble Stanley Cup would emerge as the emblem of cool? Yet,...

The Power Play of Brand Marketing in the Digital Age

In the vast and ever-evolving landscape of marketing, where every click and view can be meticulously tracked and analyzed, a crucial distinction emerges brand marketing versus di...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

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