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Free stuff has a way of piquing people's interest, and Google intends to capitalize on this fact with a new competition that is starting today.  10 Days in Google Books may drive use of the search giant's literature-related service by putting Sony Readers on the line.

Every day, would-be contestants are supposed to answer five questions.  (Today's first one relates to F. Scott Fitzgerald and some song lyrics, if you want an example.)  Then, they're meant to "submit an essay that best describes what the experience of reading will be like in 100 years," according to the official rules.

Finally, judges will select the three best essays (which can't top 50 words), and the essays' authors will each be awarded a Sony Reader.

This might sound like a bit of work compared to the more standard name-in-a-hat giveaway.  But the process of answering the questions should drive people to use Google Books, and folks who are interested in Sony Readers are the sorts of individuals most likely to continue using the service.

One important note: 10 Days in Google Books is a U.S.-only contest.  Otherwise, get started and good luck.