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Thanks, Chris, for this information. I'm typically on LinkedIn to socially market my safety and security web site and raise awareness for it's products so this is a good thing.
4 commentsMonday, January 19, 2009
By Chris Crum
LinkedIn announced a partnership with IBM Lotus today that will see integration between the professional social network and several IBM Lotus products.
"There has been significant demand from companies seeking to increase enterprise productivity by leveraging LinkedIn's powerful network of professionals," said Reid Hoffman, chairman and CEO of LinkedIn. "Today's announcement represents a step forward in addressing that need."
LinkedIn gets the ball rolling by announcing three upcoming features of the integration with Lotus Notes, on the LinkedIn Blog. These are:
1. Network Updates
2. People Search
3. LinkedIn Profiles
"Those familiar with the LinkedIn Outlook Toolbar may recognize similar functionality," explains Elliot Shmukler at the LinkedIn Blog. "However, by working with IBM directly on the Notes integration, we’ve been able to make it richer, more seamless, and more robust."
Other products on the agenda for LinkedIn integration include Lotus Connections and LotusLive.com. The LinkedIn integration will not cost IBM Lotus customers anything extra.
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Just the start
This is an interesting development, but is just the start of showing the capabilities of social network integration. In my view, more exciting still will be CRM systems linked to social networks where the customer contacts effectively maintain their own data; plus you can mine the connection for specific details of your customers likes, dislikes, wants, needs etc. This would mean you not only have their updated contact details, but enough rich information to be able to flavour your correspondence to them.
We hope to see CRM integration with our social network for small businesses soon.
Ian Hendry
CEO, WeCanDo.BIZ