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While interpretations of its activity may vary, a new report indicates that Google's been inarguably busy. On an international level, the search giant's ramped things up in a somewhat unprecedented manner, tossing out roughly 38 percent more ads per keyword in November than either Yahoo or Microsoft.
Google displayed an average of 4.38, according to AdGooroo. Yahoo and Microsoft put out 3.19 and 3.17, respectively. Nicholas Carlson did some math involving Google's past stats, and came up with a 75 percent increase compared to its third quarter average.
He wrote as a result, "Our theory is that Google's either trying to 'shock and awe' Wall Street -- which has begun to trim expectations and price targets for the company -- with a blow out quarter, or that Google's desperately trying to hit the numbers that are already out there."
Either way, Google seems to be succeeding. AdGooroo pegs its monthly growth in terms of advertiser count a good 5 to 15 percent ahead of what Yahoo and Microsoft since September. Google's arguably getting better advertisers, too, with its top two being Amazon and eBay. Yahoo attracted Business.com and Smarter.com, while Microsoft scored eBay and its own Live Search.
Google should announce its fourth quarter results sometime in mid- to late January.
well not a suprise here
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A word of caution if you have permission to use trademarked terms, these phrases only usually show 1-2 ads, and it can prove very expensive just to be shown.
More ads are great, but there are some competitive terms that have 80+ ads shown which is just annoying if a majority of your competitors are using bid management software such as http://www.clickable.com/ and you are still using the proven manual methods... you up your bid and they automatically do, this kind of round robin can break your campaign if you are just running it on the concept that #1 means more leads and better CTR....