WebProNews

More than 14.5 million people in the UK visited at least one blog in August, representing 41 percent of the total UK Internet audience, according to comScore.

When it comes to blog platforms the most popular in the UK was the Google-owned Blogger.com, which pulled in more than 9 million visitors, followed by WordPress with 4.8 million visitors and Six Apart with 2.7 million.

The most popular blog in August was Engadget.com with 243,000 visitors, followed by reality TV blog UnrealityTV.co.uk with 225,000 visitors.  Gizmodo.com ranked third with 223,000 visitors, followed by gamer blog Kotaku.com with 210 visitors, trailed by community blog Metafilter.com with 207,000 visitors.

Heavy blog readers were found to be 142 percent more likely than the average Internet user to visit a site in the humor category. They are also likely to be tech savvy and younger with a focus education.

"Blogs have become part of the essential fabric of the Internet today," said Herve Le Jouan, Managing Director, comScore Europe.

"They live and breathe in real-time, helping quench media consumers' thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they're increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie."