WebProNews

A number of recent stories have noted rifts between Facebook and advertisers; the launch of Beacon was, all in all, a bad move.  But Federated Media Publishing wasn’t scared away, and has actually partnered with the owners of some Facebook applications.

Graffiti Wall and the “Addicted To...” series aren’t the most popular apps in existence - I’ve been asked to become a zombie or vampire far more often than I’ve been bothered by anything having to do with them.  Still, they boast some impressive user counts - there are 300,000 of the “daily active” variety for Graffiti Wall alone, according to company stats - so the development is rather important.

Initial sponsors include HP and Wacom, and Nick O’Neill writes, “One of the main issues facing large Facebook developers is the difficulty to connect with the companies (and brands) best fit to integrate advertising campaigns into applications.  Federated Media will help bridge this gap for larger application developers and existing Federated Media partners.”

O’Neill also notes, “Federated Media is now the largest advertising network to join the Facebook platform.  This is a monumental step that will surely legitimize the platform’s potential.”

It’s worth pointing out, as well, that there doesn’t seem to be anything about the Federated Media deal that would either offend privacy advocates or annoy Facebook’s users.