Hi! I’ve found another site valuation tool and it seems to provide competitive analysis for free. I'm talking about www.estimix.com .The estimation provided by estimix is the result of a complex analysis based on factors like: the age of the website, the demographic structure of the traffic, the countries where the website is popular and sources of the traffic.
The latest efforts from Quantcast aim at addressing the issue of content distribution through a couple of the more popular ways to do so: video and widgets. Once those items begin appearing on blogs and websites, on different networks, their publisher does not have access to deeper metrics about their reach.
Feldman said Quantcast's approach, blending some 2 million panel participants with pixel data they can collect, created an "overarching holistic model" to provide deeper insights into distributed content. He said the company can offer participants in its Quantified Publisher program a look at how many people view that content, and how frequently.
Further, Feldman claimed they can assemble information on the demographics and lifestyles of distributed content users, through its 'Mass Inference' algorithm. Video producers can ask for data about viewing habits, such as how much of a video was viewed by the audience.
Quantcast's services are currently available for free. Feldman said publishers need to understand their network reach as well as their site reach, and believes his firm's approach can deliver that information.
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Audience profiles for millions of websites and services - If used well can guarantee you the success of your business.
Good reviews. Foe example for a "hotel search" it gave:
"This site reaches approximately 2,453 U.S. monthly uniques. The site caters to a more educated, somewhat female, more African American audience."