Sample Link Exchange Letter

By Eric Ward - Thu, 10/24/2002 - 12:02

Be very clear with your request for reciprocal linking. After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following:

Start with a very brief description of your site's content and how it relates to their site.
Provide the exact URL of their page you think the link would be most beneficial. Show them that you've actually visited the site and given some thought to the link.
Finally, give the HTML code for the link so the Webmaster can cut and paste it directly into his page code. That gives you some control over the link placement and lets you include your keywords into the link text. (Terry Plank with the Academy of Web Specialists and Search Engine Marketing Consultants)

Take care in crafting your reciprocal links letter. Make sure it's the best it can be before sending it out. Remember, you're asking for a favor (a mutually beneficial favor, but a favor nonetheless), so be polite and respectful in your letter. Otherwise, you'll get nowhere fast. (Gil Sery with Search Engine Optimization Pros) Create a “Link Exchange Letter,” requesting a link exchange with your site, to each of the sites you have noted in your list. Make sure you’ve come up with at least 50 good quality content, non-competitive sites with a decent PageRank score of their own to e-mail. (Chris Genge with 1st on the List Promotion Inc.) Example of a Link Exchange Letter from Eric Ward: Hi <name>, my name is Eric Ward. Regarding your AdoptionSolutions.com site at http://www.adoptionsolutions.com/ This month I'm helping the Hallmark Channel (cable TV) announce their new Web site about adoption. The site is the companion site for their real-life TV series "Adoption Stories," which premiers this month (June). Details about the site are below. Please feel free to feature or link to this new content in any way you feel appropriate. By chance is your adoption news section at http://www.adoptionsolutions.com/general/adopt_topics.htm a good fit for it? Also, if you have any questions or need anything feel free to contact me at eric@ericward.com or (865) 637-2438. I'm a real person, not a link request bot :) :) Best wishes, Eric Ward on behalf of The Hallmark Channel Hallmark Channel Site Announcement ---------------------------------- Hallmark Channel Adoption Stories http://www.hallmarkchannel.com/adoption/ Launched in conjunction with this month's premier of the original series about adoption on The Hallmark cable TV Channel. The Web version of Hallmark Channel's series about adoption seeks user input to help end the myths surrounding the adoption process. Share your experiences of an adoption and help others understand the process, the pitfalls and the rewards. Every week, follow the stories of real people as they seek to enrich their lives and fulfill their dreams through adoption. Go online and you can help end the myths surrounding the adoption process. (End of sample letter) The above example is for a non-reciprocal link request, and it resulted in a link being obtained for my client. It could be changed easily to make it a reciprocal link request by adding one sentence that says where you gave them a link. (Eric Ward, President, NetPOST and URLwire)

Eric Ward founded the Web's first service for announcing, linking, and building buzz for Web sites, back in 1994. His client list is a who's who of online brands. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences, and publishes The Ward Report: Link Building and Content Publicity Tactics.

News Tags: Search, promotion, Web, optimization, Engine, marketing, HTTP, Link

About the author:
Eric Ward founded the Web's first service for announcing, linking, and building buzz for Web sites, back in 1994. His client list is a who's who of online brands. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences, and publishes The Ward Report: Link Building and Content Publicity Tactics.

17 Comments

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By Guest (WPN reader) - Sat, 05/30/2009 - 20:13

Belly Fat

Well, I strived to find a link exchange letter, and I eventually stopped satisfyingly here. Thanks for share.

By free mobile screensaver (WPN reader) - Mon, 05/25/2009 - 05:43

Thanks

Thanks for telling

By Pisco (WPN reader) - Wed, 05/20/2009 - 20:21

Both articles are excellent

Mr. Ward

I read your other howto link request at clickz.com
Both are excellent information
I hope to start your techniques pretty soon

Regards
Jon

By Young Web World (WPN reader) - Mon, 05/04/2009 - 23:45

Nice, but

Thanks for your post, but most of the webmaster will not accept a simple letter.. Nowadays Link Exchanging is more tough

By Guest (WPN reader) - Tue, 04/07/2009 - 04:49

REALLY SAMPLE

Thanks for such a useful sample letter for exchanging links. I 've marked it.
By the way, i am looking for the PR>=3 site to exchange the links.
Our homepage gets the 3 page rank. If you interested in exchanging with us,please add our website and let me know at linghu@e-to-china.com.
Title:ETCN-EXPORT-TO-CHINA
Description:e-to-China aims to create an eco- system of customs clearance services and to involve in the development of import service standards in China

URL:www.e-to-china.com

By Hair Extensions (WPN reader) - Tue, 04/07/2009 - 01:19

hi. I am on the way of

hi.

I am on the way of finding Linkexchange sample leteer.. and stop here..

thanks

By farley (WPN reader) - Sat, 03/14/2009 - 06:36

Internet Marketing

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By Albert (WPN reader) - Tue, 02/24/2009 - 14:49

I have been assigned the job

I have been assigned the job of asking our partners and charity recipients to feature my company's event through the use of logo and link. I need to write a pretty generic letter to ask for their support in this. I'm not sure where to begin, any suggestions?

By kansagous (WPN reader) - Tue, 11/04/2008 - 12:34

freelance profiles

I like the post - so if anybody needs a link exchange for a freelance site.

please mail me at : kansagous@gmail.com

http://googlelance.com

By Lana Barabara (WPN reader) - Wed, 08/27/2008 - 04:16

Looking for Link Partner for PR1 site

Very useful pages. Hope to find someone from here.

I am looking for Link Partner for PR1 website : www.crestcarloan.com

Below is my information for linking.

Title: Used Car Loans – Easy Car Loans

Description: Through fast and Secure Online Service at Crest Car Loan you can get a Bad Credit Used Car Loan right when you need it. For used car loans you need to apply through a single onsite application form.

URL: http://www.crestcarloan.com

Please mail with your linking details

crestcarloan.com@live.com

By Joke (WPN reader) - Thu, 05/29/2008 - 14:48

Link exchange

Hi there,

I like the post - so if anybody needs a link exchange for a humor site. Feel free to do it here: www.officialjokes.com

linkpage: www.officialjokes.com/crazy-links

By Fareed (WPN reader) - Mon, 05/12/2008 - 03:43

good for learning

you have gave a great sample but it is for that case only not a general to adopt for all. well thank you very much.

By suman (WPN reader) - Thu, 04/24/2008 - 03:07

Link Exchange Request

Hi i am having one entertainment related website for link exchange. If you are interested in link exchange with http://www.yupptv.com please contact sumank@globaltakeoff.com

Thanks

sumank@globaltakeoff.com

By Arun (WPN reader) - Thu, 07/05/2007 - 23:09

Sample letter for link exchange

I go through your link exchange SAMPLE letter. your effort is good but very specific.. IN my opinion it should be GENERAL so that can be used by any body with some modification

thanks

By Chris (WPN reader) - Mon, 09/03/2007 - 17:06

You took the words right out

You took the words right out of my mouth. It's not really a "Sample" letter, it's a VERY specific "Sample" letter. Not really much anyone could do with it except reead it.

By action figures (WPN reader) - Tue, 04/07/2009 - 21:40

missing the point

You're both missing the point, Do you really think your link building campaign will be successful if you send a standard template email to each person you're asking for a link? No.

Take the time and put in the effort and you will be much more likely to succeed.