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Twitter Releases New Ads Globally

Twitter Releases New Ads Globally

By Chris Crum May 21, 2015

Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these …

Soon You’ll Be Able To Easily Search For And Buy Things On Facebook Soon You’ll Be Able To Easily Search For And Buy Things On Facebook

A new feature Facebook is testing could turn the social network into more of an e-commerce market place or digital swap meet. You’ll soon be able to search across Facebook for items to buy from other users. Do you use …

Facebook Instant Articles: More Details Emerge Facebook Instant Articles: More Details Emerge

There have been reports for months that Facebook has been looking to get publishers to let the social network host their content so it can show it to users in a quicker, more user-friendly manner, particularly on mobile devices. In …

Pinterest Gets A Developer Platform Pinterest Gets A Developer Platform

Pinterest just announced the launch of the Developers Platform, a suite of APIs for building apps and integrations that “bring pins to life,” as the company puts it. “This is the first time we’re opening up API access for the …

How Publishers Are Using Facebook Interest Targeting How Publishers Are Using Facebook Interest Targeting

Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has …

Is Facebook More Small Business-Friendly Than You Thought? Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental …

[Infographic] Here’s Your Guide To Unfriending The Internet [Infographic] Here’s Your Guide To Unfriending The Internet

Commissioned News Story (Source: Imprima) In light of the success of the movie Unfriended, Imprima put out an interesting infographic offering a guide to “unfriending” the internet and deactivating your social media accounts. If you haven’t heard, the teen horror …

Pinterest Board Picker Change Leads To Uptick In Pinning Pinterest Board Picker Change Leads To Uptick In Pinning

Pinterest is sharing some new information on how it uses predictive technology to suggest boards for users to pin content to. It’s using smarter technology for this, and says early results have shown an increase in pinning and a reduction …

Sheryl Sandberg On What Facebook Is Doing For Small Businesses Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called …

Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and …

Study Looks At Facebook & Twitter Ad Performance Study Looks At Facebook & Twitter Ad Performance

We recently looked at a report from Nanigans, which found that click-through rates for Facebook ads have increased by 260% over the past year. Kinetic Social now has a report out (via Adweek) finding them to be up 266% year-over-year …

Should Your Business Use Meerkat or Periscope? Should Your Business Use Meerkat or Periscope?

Much has been made about the battle between new social live-streaming services Meerkat and Periscope, the latter of which is owned by Twitter. Meerkat gained a lot of early buzz at SXSW before Periscope launched, but Twitter quickly launched Periscope, …

Twitter Brings Back ‘Anyone Can DM Me’ Feature Twitter Brings Back ‘Anyone Can DM Me’ Feature

Twitter just announced the launch of a new feature that lets users accept direct messages from anyone, even if they’re not following the sender. Historically, two users have had to follow one another in order to exchange DMs. That will …

If You Use Facebook’s Like Box Plugin, You Need To Switch To The Page Plugin If You Use Facebook’s Like Box Plugin, You Need To Switch To The Page Plugin

Update: A spokesperson for Facebook offers some clarity on this: If a website uses the Like Box today, it will not stop working on June 23 — instead it will become the Page Plugin. We recommend that site owners upgrade …

Facebook CTRs Up A Whopping 260% Year-Over-Year [Report] Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which …

Reddit Tries Out An Email Newsletter Reddit Tries Out An Email Newsletter

Reddit just announced the launch of its first ever email newsletter. It’s called Upvoted Weekly, borrowing the name of its recently launched Upvoted podcast. It’s opt-in (double opt-in, actually) and promises subscribers the “very best of reddit’s content curated, packaged, …

Marco Rubio Wants You to Add Him on Snapchat

Marco Rubio wants your snaps. Florida Senator Marco Rubio is going to announce he’s running for President at around 5:30 pm ET today, if his Twitter feed is to be believed (we already know he’s running, this is just a …