All Posts Tagged Tag: ‘Social Media’

Facebook Page Plugin Gets New Features Including Call To Action Buttons

Earlier this year at its F8 developers conference, Facebook announced the Page plugin, which is replacing the LIke Box for websites. It’s a way for sites to embed and promote a Facebook Page, and enables site visitors to like or share the page directly from the website itself. The idea is that it can help you drive both engagement and …

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It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Vine Gets Search Improvements

Twitter seems to be much more interested in giving its users a better search experience these days. It recently launched a revamped search experience for Twitter.com. Now its Vine mobile apps are getting a search upgrade. The company announced today that you’ll now be able to go to the explore tab, enter a word, phrase, or account, and get actual …

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Why You’re Probably Not Meeting Customers’ Expectations On Social Media

Businesses are falling behind on consumer expectations when it comes to social media. This isn’t anything new, but there is a new study out about it. The Northridge Group is sharing survey results finding that social media is basically being used a last resort with twenty-six percent of consumers turning to these channels when they can’t reach a rep through …

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Twitter Changes How Tweet Pages Display Conversations

About two years ago, Twitter made some changes to how conversations are displayed in the timeline. To refresh your memory: Now, they’re making some changes to how conversations are displayed on the actual tweet page. “Conversations surrounding a Tweet, particularly if they’ve sparked lots of replies and disparate conversations, can be hard to follow,” says product manager Akarshan Kumar. “So, …

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Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

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Pinterest Expands Gender Options For Users

As Pinterest continues to face the reputation of slanting heavily toward having a largely female user base, the company announced new expanded gender options to make the site feel more inclusive. “With this small but important update, Pinners can now find a custom field in their settings to enter their preferred gender, available on all platforms and in all languages …

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Study Looks At Pressure On Business Leaders To Meet Rising Customer Expectations

A study out from Lithium Technologies reveals that 42% of business leaders claim that consumers shame them on social media. This is based on a Harris Poll in April and Mayamong 300 corporate execs who work at companies with revenue of $1 billion or more. 82% of these executives, who are VP level and higher, say their customers have higher …

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StumbleUpon Tweak Encourages More Views For Websites

Back in September, we reported on a StumbleUpon change that flew somewhat under the radar (as StumbleUpon news often does for some reason, despite the service being a huge driver of social media referral traffic to websites). With the change, users who submitted content to StumbleUpon via the social button on website content pages, got a new submission flow. In …

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Popular Social Media Sites Lean On Email For User Engagement

Remember the days when it wasn’t uncommon to read an article speculating about whether or not social media would kill email? In fact, if you count the increasingly popular business communication tool Slack, it’s still a subject that comes up. These days, however, it seems like largely social-oriented services are utilizing email more than ever. A couple weeks ago, stories …

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Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really long time.” It’s not exactly opening up Promoted Posts to the masses just yet. It’s starting by experimenting with promoting …

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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across …

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