Quantcast

Research Articles

Quora Visits Tripled Last Month

According to the latest post on the Hitwise blog, the volume of visits to Quora nearly tripled in January due to considerable coverage from technology news websites. Below are highlights from the post:

Inc. 500 Social Media Use

Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes.  This one covered Social Media Usage in the Inc. 500.

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Report Names Android World’s Leading Smartphone Platform

Android is now the leading smartphone platform according to Canalys, which just published its Q4 2010 report on the subject. Shipments of smartphones with Google’s mobile operating system reached 32.9 million. 

The fourth quarter saw 101.2 million smart phone shipments in all, representing an in crease of 89% year-over-year.

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

Trust and the Importance of Repetition
· 2

It’s that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a few that caught my attention.

Android Surpasses iOS For First Time on Millennial Media
· 2

Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.

For context, Millennial’s network is the largest mobile ad network in the U.S. 

Having a Plan in Social Media
· 2

I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011.

More Valuable for Business: Twitter or Facebook?
· 2

Which is more valuable to business – Facebook or Twitter? It’s a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It’s a question that won’t have the same answer for every business. It’s also a question that requires the evaluation of a great deal of variables on a per business basis. 

Report: 7 Trillion SMS Messages Will Be Sent in 2011

ABI Research, which released a study on Mobile Messaging Services, is saying that over seven trillion SMS messages will be sent in 2011. That’s worldwide, from about 4.2 billion mobile subscriptions.

ABI says SMS is being increasingly regarded as something of a commodity by users, due to falling delivery costs and high competition. 

The Top Web Properties and Gaining Web Trends
· 1

comScore released its monthly update on the traffic activity at the top web properties for the month of November. 

Survey: Email and Company Sites Providing Better ROI Than Social Channels
· 2

A survey conducted at ad:tech by EPiServer has found that 60% of respondents are getting the highest return on investment from email marketing and company websites and blogs when compared to mobile and social channels like Facebook, Twitter, YouTube, and LinkedIn. 

Report: 6% of American Adults Using Twitter

Twitter mentioned in a blog post about how its Trending Topics work that its users are sending over 95 million tweets a day. A report from the Pew Internet & American Life Project reveals some more interesting information about Twitter usage in America. 

Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace
· 2

WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace).

Groupon Dominates LivingSocial In Market Share, But Now Amazon’s In The Equation
· 4

Update:  Groupon has reportedly rejected Google’s offer.

Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?
· 3

9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they make a purchase after doing research on their mobile device. 

There’s More to Social Media For Small Businesses than ROI
· 2
Yahoo and Nielsen Research the “Smarter Marketing Mix”
· 3

Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard Shimmel warned not to generalize the findings. It’s more about how they got to the results. The goal is to help the decision process. 

Google Launches Resource to Prepare Retailers for Holidays

Google has launched a new site called "ThinkHoliday", which counts down the days until Christmas, and provides information for businesses and marketers that will help them prepare for the holidays. According to the site, 71% of consumers have started researching their holiday purchases, and 89% of them have started shopping online.

Online Advertising Sets a New Record
· 2

In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC

Study Finds iPads Aren’t Replacing PCs
· 2

New research from the NPD Group indicates that nearly 90% of initial iPad sales are incremental and are not cannibalizing the PC market. 

"Contrary to popular belief, the iPad isn’t causing cannibalization in the PC market because iPad owners don’t exhibit the same buying and ownership patterns as the typical consumer electronics customer," the group says.