Why You’re Probably Not Doing Personalization Well Enough

SAP’s hybris released some interesting findings about how companies use personalization. In short, the company found that brands are failing at personalization at the expense of customer experience. Is personalization a significant part of your efforts? How do you personalize…

Yelp Finds Small Businesses Expecting A Good Year

Yelp has released some findings from its first annual Small Business Pulse survey, which reached out to 900 small businesses in an effort to learn more about their focus in 2016. According to the company there is a great deal…

Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things

The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB) and EY finds. According to the study, fraudulent impressions, infringed…

Uber: Without Surge Pricing, You’d Never Get a Ride

Without surge pricing, Uber just wouldn’t be Uber. That’s the latest message from the company, which has just published a new study based on two naturally–occurring instances – one where surge pricing worked as planned and another where surge pricing…

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the…

Instagram Has a Bot Problem, Despite ‘Purge’, Say Researchers

After looking at over 10.2 million accounts and studying the behavior of 20,000 purchased fake accounts, some Italian researchers have concluded that Instagram still has a bot problem. How bad is it? According to security researcher Andrea Stroppa, it’s not…

ADHD Doesn’t Have To Be All That Bad

ADHD is often described by doctors and educators as one of the worst things a child can have. After all, it’s terrible if a child can’t pay attention, right? As it turns out, ADHD does have some benefits as well.…

Facebook Changes Its Research Approach After Controversial Experiment

You’ll probably recall the controversy Facebook found itself in a few months ago when it was discovered that an experiment it conducted a couple years ago manipulated people’s emotions by showing them different types of content in the News Feed.…

Farrah Abraham Is A Stripper Now, Doing It For Research

Former Teen Mom star Farrah Abraham is now keeping busy doing research on how to run an adult establishment — at least that’s how she explains her new job as a stripper at the Palazio Gentlemen’s Club in Austin. “A…

50 Cent’s Music May Help You Get A Job?

Before heading out to an important job interview, listening to 50 Cent’s “In Da Club” could give people a competitive advantage over other applicants: you’ll get confidence. In a study published by The Society for Personality and Social Psychology, researchers…