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iOS Leads App Revenue Over Android

iOS Leads App Revenue Over Android

By Chris Crum April 14, 2011

Millennial Media released its latest Mobile Mix report, looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based …

Millennial Media Survey Forecasts Big ’11 For Android
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When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year.  New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.

Android Passes iPhone in Revenue on Major Ad Network

Millennial Media, which claims to have the largest data set of any third-party U.S. mobile ad network,  reports that Android revenue exceeded iPhone-only revenue for its network. Android requests grew by 26% from the previous month,and 1283% since January. 

Report: Android Continues Market Share Growth

Millennial Media has released its Mobile Marketing Mix report for the month of August. Among its findings are continued Android growth, as well as significant iPad growth. The firm points to the following as the highlights:

 

Another Report Has Android Moving Up Quickly

Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.

Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.

Here are the top manufacturers and devices:

Millennial Media Finds iOS Outpaced Android In June

For quite some time, Android has been gaining on Apple’s mobile operating system, looking more and more like it would become a favorite among advertisers.  Millennial Media has determined that Android’s growth slowed a bit in June, however, while Apple saw some impressive increases.

Spending on Rich Media and Social Ads for Mobile on the Rise

Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.

The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.

The Top 20 Mobile Phones in the US

Millennial Media has released its monthly Mobile Mix report, focusing specifically on various mobile devices and OS’s, and listing the Top 20 Mobile Phones in the U.S.  "Mobile Mix measures device, OS, carrier,  and now application trending data on our network. New to Mobile Mix this month, is a snapshot of the most active mobile app channels; and a quick view of the break-out of multi-platform app versus single platform app developers," Mack McKelvey, SVP of Marketing at Millennial Media tells WebProNews.

Android Ad Requests On The Rise

While just about everyone knows that Android is becoming more and more popular, a new report indicates that the mobile operating system is racking up not only users, but also ad impressions.  Millennial Media found that Android ad requests increased by a huge amount between March and April.

Mobile Ad Report Shows Big Gains for Android, RIM, PSP
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Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past year Millennial Media has released a monthly SMART report (Scorecard for Mobile Advertising Reach and Targeting), which discusses trends in the mobile ad space. Beginning this month, they’ve decided to release an additional device-focused report, the Media Mobile Mix," a representative for the firm tells WebProNews.