An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25 friends. Today the average American has more than 200. Of course, we all realize on some level that this blossoming of friendship doesn’t equate to having 200 best friends. In fact, the ties we have to the outer fringes of our social network may be very thin indeed. That’s the subject that an interesting campaign launched by Verizon is trying to explore.

Pre-sales for the iPad begin next week and the first orders will start shipping in weeks. So it grabbed my intention when Apple aired its first ads for the iPad during the Academy Awards and the only sign of music was a millisecond long flash of an old Doors album cover.

While we talk about the death of newspapers with great regularity it gets to be old news real quickly and even starts to feel a little mean. So to relieve that pressure eMarketer has come out with a report that is evidence of the decline and fall of another old friend, radio. Terresttrial radio is what we are talking about here. Good old fashioned over the airwaves kind of radio is heading in the same direction as newspapers which is sad but just another harsh reality of the shift in the media of the future.

NBC understands that the future of television may have less to do with TV’s. As a result, the company has made a move into the mobile ad space by investing in the mobile ad network Greystripe. The funding is said to have been made to assist the sales team headquartered in New York in selling more ads across the 1,000 mobile apps and games on over 1,400 devices that Greystripe can provide.

Facebook has a lot going for it lately.

If you work for a smaller paper or you have a favorite local paper that you simply don’t want to see fade into the sunset this is OK news. I can’t honestly say that there is real good news. It’s about the newspaper business after all.

Back in March, Twitter gave us all a head-fake when they started posting “sponsored definitions,” definitions in a the sidebar of Twitter homepages that looked like ads. Twitter was quick to correct the assumption that they were, in fact, ads—they were only definitions, just like you get free from dictionaries.

paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.