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The Future of Radio On The Internet
By Frank Reed
While we talk about the death of newspapers with great regularity it gets to be old news real quickly and even starts to feel a little mean. So to relieve that pressure eMarketer has come out with a report that is evidence of the decline and fall of another old friend, radio. Terresttrial radio is what we are talking about here. Good old fashioned over the airwaves kind of radio is heading in the same direction as newspapers which is sad but just another harsh reality of the shift in the media of the future.
NBC Provides Substantial Funding To Mobile Ad Network
By Frank Reed
NBC understands that the future of television may have less to do with TV’s. As a result, the company has made a move into the mobile ad space by investing in the mobile ad network Greystripe. The funding is said to have been made to assist the sales team headquartered in New York in selling more ads across the 1,000 mobile apps and games on over 1,400 devices that Greystripe can provide.
Smaller Circulation Newspapers Hanging In There
By Frank Reed
If you work for a smaller paper or you have a favorite local paper that you simply don’t want to see fade into the sunset this is OK news. I can’t honestly say that there is real good news. It’s about the newspaper business after all.
Twitter Definitions Become Sponsored
Back in March, Twitter gave us all a head-fake when they started posting “sponsored definitions,” definitions in a the sidebar of Twitter homepages that looked like ads. Twitter was quick to correct the assumption that they were, in fact, ads—they were only definitions, just like you get free from dictionaries.
Hulu Receives Good News Concerning Their Online Ad Format
paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.
Biz Stone Talks About Driving Revenue For Twitter
By Frank Reed
With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks.
Ad Spending For All Forms Of Media Sees Decline In Q1 2009
By Frank Reed
As we rapidly approach the end of the second quarter of 2009 there is still news trickling in from what happened in Q1. As suspected, that news is not good. A study by TNS Media Intelligence was reported in today’s WSJ and ad spend for media including TV, print and online display ads fell 14% year to year to $30.8 billion.
Quarterly Ad Revenues Drop 5%, Minor Setback Or A Sign Of Doom?
By Andy Beal
While other advertising verticals saw recent declines in growth, it seemed as if internet advertising would continue to be invincible. Well, it looks like the kryptonite just caught up with our Superman.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers just released new U.S. quarterly numbers showing a 5% decline compared to the same period in 2008.
Newspaper Ad Revenue Drops By $2.6B In Q1 2009
By Frank Reed
Yup, that’s a B as in billion. Just when you think the newspaper industry can’t take another hit it gets hit with a haymaker. According to TechCrunch, the Newspaper Association of America reported a 28.28% year over year in Q1.
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