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Greplin Shows Promise In Areas of Search Where Google is Failing
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I recently wrote a lengthy post about how content is flooding the web, and it’s becoming increasingly difficult for any one search engine (including Google) to keep up and deliver the best possible results at all times. Google does a great job for a lot of queries, but the company knows it needs to get better. That’s why they’re putting a new focus on content farms. 

New Google Translate for iPhone App Released
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When it comes to ordering food at exotic restaurants, meeting foreign exchange students, or perhaps translating a non-subtitled line from a movie, iPhone owners are no longer at a serious disadvantage compared to their Android-using peers.  This afternoon, Google released the official Google Translate for iPhone app.

Facebook Gets Ready to Move to Menlo Park
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Faceboook formally announced today that it is moving to a new campus in Menlo Park. Actually, they’re moving to the old Sun Microsystems campus. 

Facebook says it has been looking for a space that suits its long-term business needs and allows it to recreate the "small-community feel" it has enjoyed at its current Palo Alto location. 

Majority Of People Have Abandoned Brands On Facebook And Twitter
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The majority (91%) of consumers have abandoned at lest one brand on Facebook, email or Twitter because of irrelevant or boring marketing messages, according to a new study by ExactTarget and CoTweet.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group.

 

Search Engines and ClickStream Data
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Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why.

Groupon Defends Its Super Bowl Ads
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Groupon made a lot of noise with its Super Bowl commercials. Initially, before they ever aired, the simple fact that they were advertising before the Super Bowl was interesting news in itself. It would give a growing company mass exposure, and potentially make it a household name. As competition mounts in the daily deals space, extending that brand lead would seem crucial. 

Super Bowl XLV Social Media Marketing
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Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up.  As well as Bud Light, who gave a sneak peek of its ads to fans including the ability to unlock an online ad living exclusively on their Facebook page.

American Airlines Launches Android App

American Airlines has launched a mobile app for Android user aimed at improving its customers travel experience.

The American Airlines Android app allows users to check in for flights; receive gate, seat and flight status information; view terminal maps; and provides a number of other functions, including the ability to:

More Yahoo Search BOSS Details Released
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Sometime this summer, the latest version of Yahoo Search BOSS (Build Your Own Search Service) will launch, and on March 1st, Yahoo intends to provide lots more technical details.  But this morning, Yahoo shared what many developers really need to know: pricing info, along with its search advertising and branding policies.

We’ll go ahead and paste Yahoo’s full table of pricing info below so that you can have a look at it.  It’ll be pretty key in determining how everyone reacts to whatever else Yahoo has planned, after all.

AutoTrader Adds More Social Features To Connect Dealers Online

AutoTrader.com said today it has launched Connections Bundle, which integrates social media, chat, and dealer ratings into the site to create more ways for people to connect with dealers online.

The chat feature alerts people when a dealer is available with a link appearing on the vehicle listing that prompts the user to start a chat session.

 

AutoTrader-Social

 

Bing’s Market Share Jumps Again
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If the people behind Bing happened to make gaining market share a New Year’s resolution, they got off to a great start.  Experian Hitwise released new stats this morning, and the firm found that Bing’s market share increased by a significant amount between December and January.

Bing’s market share rose from 10.60 percent in December to 12.81 percent in January, according to Experian Hitwise.  That makes for a month-over-month gain of 20.85 percent, which is quite remarkable.

The Era of the Interest Graph

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.

Facebook App Predicts College Admissions
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Startup Splash Networks has released a Facebook application that predicts college admissions for high school students.

The app called AdmissionSplash, asks users to create a list of colleges, enter their academic  and demographic information, and get results based on a proprietary formula. People can share the information with their friends or keep it private.

 

 

comScore: Android Close To Taking Mobile OS Lead

This may not come as a surprise, but the end of 2010 didn’t pose much of a stumbling block for Google’s mobile operating system.  New numbers from comScore are out, and Android continued to make significant gains in December.

comScore pegged Google’s share of American smartphone subscribers at 28.7 percent in December, up from 26.0 percent in November.  That’s a big rise, suggesting Android devices were a go-to holiday present.

Changing Facebook Places Privacy Settings
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With the roll out of Facebook Places to more locations across the globe (Ireland now being available as of last week) I am predicting there are many digital and social media agencies proposing programmes to make use of this opportunity to businesses for location based mobile marketing.

But what there is little coverage of is the impact of the launch of Facebook Places in terms of our personal privacy as it related to our own Facebook Personal Profile.

Twitter CEO Wins Silicon Valley Popularity Contest

If a company’s success can be linked with its CEO’s popularity, then Twitter is going to have a very bright future.  New rankings concerning Silicon Valley CEOs are out, and Dick Costolo, who replaced Twitter cofounder Evan Williams in October, came in first place.

It’s of course possible to like a clueless person or respect someone who’s a jerk, so we’re not really suggesting anyone put too much stock in these findings.  Still, they may at least influence how well different companies can hold onto talented employees.

Google I/O Sells Out In Record Time
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Whenever Google gets around to planning its I/O 2012 event, someone should really consider either hiking ticket prices or finding a bigger place to host it.  This afternoon, people were invited to register for Google I/O 2011, and within one hour, the event was sold out.

Vic Gundotra, Vice President of Engineering, made the feat official with an announcement on Twitter.  By comparison, it took 90 days to sell out Google I/O in 2009, and 50 days to sell out Google I/O last year.

wikiHow On Why Wikis Deliver Higher Quality Than Content Farms

Jack Herrick is the founder of wikiHow. He used to run eHow, the content farm dominating many of Google’s search results, before selling it to Demand Media, which has boosted it to its current state. Alternative search engine DuckDuckGo just started hard wiring wikiHow results as the top result for many how-to queries.

Facebook Readies Content Removal Mechanism Based on Eating Disorder Flags
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We recently came across an interesting comment on a blog post at AllFacebook.com.

Google Brings Priority Inbox To Gmail For Mobile
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Google said today it is bringing its Priority Inbox feature to Gmail for mobile users.

Priority Inbox allows users to automatically flag important messages and reduce clutter. It was previously only available for the desktop and on Android devices.

 

Priority-Inbox-Mobile

 

Super Bowl Ads: What Worked and What Didn’t
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This is not a post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last nights game.

Best Marketing Strategy: Volkswagen

Does Your Keyword Strategy Take Mobile Into Account?
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Google mobile search and Google search are two different animals and understanding more about both has become a necessary evil. Currently, the results returned when doing a search on a mobile device can vary greatly from those done on a desktop (SEORoundtable)

Google Exec Wael Ghonim Free From Government Custody in Egypt
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Google exec Wael Ghonim went missing during the protests in Egypt, and has now been released from government custody in the country. The Wall Street Journal obtained a statement from U.S. State Department spokesman Mark Toner. 

Ghonim is the company’s marketing manager in that region, and according to the WSJ had helped run social networks that included criticism of Egyptian President Hosni Mubarak.  

DuckDuckGo Follows Content Farm Banning With Promoting wikiHow Content
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Today, DuckDuckGo has started "hard wiring" wikiHow as the first result on its search engine results pages for how-to queries. 

wikiHow founder Jack Herrick (who also ran eHow before selling to Demand Media) tells WebProNews, "As you know, there is tons of buzz on the web about what Google’s next step will be with tackling low quality content from content farms."