Why It’s Not Wise for Your Business to Overlook FriendFeed
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Update: Facebook is now acquiring FriendFeed. Now you’re really not going to want to overlook it.

Using Facebook Ads To Reach Your Audience
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In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.

Google’s Latest Move as a Social Network

Last week, Google introduced social gadgets for iGoogle in Australia. Today they have made them available in the US. Well, they’ll be gradually rolling out starting today, anyway.

The social gadgets let users share, collaborate, and play games with their friends. There are 19 of them at this point that have been debuted today. They include things like:

Facebook Lite Sparks Mixed Reactions

Depending on who you listen to the Facebook Lite offering that was inadvertently sent to many Facebook users is everything from a direct frontal assault on Twitter to a speed enhancer. Since this product was not even supposed to be released as it was it may not really matter what it really is because it’s not really ready to even ‘be’ quite yet. Two takes came from Mashable and TechCrunch and they are very different.

Facebook Cracking Down On Paid Content

Have you signed up for Sponsored Tweets on Twitter? Or Magpie? Or TweetROI? Do you offer sponsored posts and paid reviews on your blog? If so, you might have to re-think how you share this information, thanks to a Terms of Service update from Facebook.

A Closer Look at That Bing Toolbox
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Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

Microsoft And Nokia Strike Mobile Deal
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Microsoft and Nokia announced an alliance on Wednesday to make Microsoft Office software available on Nokia’s Symbian devices.

The software and cell phone companies said Nokia will start offering Microsoft Office Communicator Mobile on its smartphones next year, followed by other Office applications and related software and services in the future.

Last Click Attribution Debated At SES San Jose

Warren Buffet may eat a banana right before he buys a yacht, but luxury yacht builders would be making some pretty bad conclusions if they tried to connect the two events.  A session at SES San Jose examined whether or not the practice of last click attribution (which often points to paid search) fails in a similar manner.

Justin.tv Steps Up Copyright Protection Efforts
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Justin.tv has just announced a new copyright protection process it is initiating. The site is working with Vobile to filter content on Justin.tv using their database of content.

Fanning the Flames of the Viral Marketing Fire
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Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.

Consumer Groups Call For Information On Broadband Plans
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A half dozen consumer and public interest groups have sent a letter to Federal Communications Chair Julius Genachowski offering a list of priorities for policy changes in broadband data collection.

The groups are asking the FCC to require all providers to report census block-level broadband availability data. The FCC is currently collecting data that will be used to create a national broadband plan.

Google Joins National Cyber Security Alliance Board

Google has joined the board of directors for the National Cyber Security Alliance (NCSA). Google’s board of directors seat will be held by the company’s Head of Anti-malvertising, Eric Davis.

Davis leads efforts to develop and implement policies, processes, and tools to protect the Google network, the company’s consumer and advertising products, and its users.

Gartner: Twitter Disillusionment Inevitable

The days of not being able to go ten minutes without hearing the term "Twitter" may soon come to an end.  According to a new report from Gartner, the site is moving towards the trough of the tech hype cycle.

Bing Paid Click Share on the Rise
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Efficient Frontier Insights shares some data that indicates Bing continues to grow significantly. In June, the firm reported that Microsoft experienced a 13% increase in paid click share. Now they say for the first week of August, Bing has lifted click share by 44% since the beginning of June.

What Kids Are Searching For Online

The most popular search terms kids are searching for include sites like YouTube, eBay and Craigslist, as well as social networking sites like Facebook and MySpace, according to a new report from Symantec.

The words "sex" and "porn" also made it to the top, ranking number four and six respectively. Number nine on the list was "fred", for Fred Figglehorn, popular fictional character whose YouTube channel has become a hit among kids.

Facebook Restricts Sponsored Status Updates
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You’ve probably heard of the concept of sponsored tweeting. Perez Hilton is making deals to do it. The company Izea, which is known for PayPerPost, is offering such services. Those are for tweets though. To make sure this practice doesn’t break into Facebook, the social network is working on changing its statement of Rights and Responsibilities.

A Look At Mobile Local Search
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In the session "Keeping it Local: The Convergence of Phones & Local Search," the panel discussed the impact of mobile search.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

Making Money With Social Media Marketing
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Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI."  The session focused on Facebook, in particular.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

More Feature Interaction Within Facebook Apps
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Last week, Facebook announced an update to the Open Stream API, which allows integration of Page streams with applications. Now, Facebook has opened up the new Mailbox and Notification APIs, which allow developers to provide users with more ways to interact with core Facebook features within their apps.

Tips For Online Video Optimization
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It’s no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.

Search, Social Media, And Missing Persons
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Although search engines can be used to look up songs’ names, and with Facebook, you can keep track of your friends’ antics, search and social media can serve more important functions, too.  And at SES San Jose, a session focused on using these resources to find missing persons.

FriendFeed Gets a Lot of Traffic from Twitter
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There is a lot of discussion going on about Facebook, FriendFeed, Twitter, and real-time search. This is to be expected since yesterday it was announced that Facebook is acquiring FriendFeed.

Companies Should Focus On SEO
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In the SES session "Search: Where To Next?" the panel discussed what the future holds for the search industry.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

OgilvyOne Worldwide CEO Hails Digital Marketing
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Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing."  In it, Fetherstonhaugh stressed that marketers do indeed need to get online.