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Sharing Emails Via Social Networks

A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.

 The study "Emails Gone Viral: Measuring ‘Share-to-Social’ Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream.  On average, social sharing leads to an additional 1 percent of opens.

YouTube’s Content ID System Hits Milestone
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YouTube’s Content ID system appears to have caught on in a big way.  This afternoon, a senior product manager stated that over 1,000 content owners now make use of it, and that they’ve provided more than 1 million reference files containing about 100,000 hours’ worth of material.

Google May Buy Brightcove For $700 Million

Google’s getting grabby.  The evidence: on his blog last night, Matt Cutts invited Yahoo engineers to come work for the search giant.  This afternoon, Google announced its acquisition of reCAPTCHA.  And now, there’s word that Google is attempting to buy Brightcove, too.

Brightcove is an online video platform with over 200 partners.  The companies it has ties to include powerful ones like Adobe, AOL, comScore, Nielsen, and OgilvyInteractive.  Plus Google.

Online Banking Threat Bypassing Up-to-Date Anti-Viruses
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There is an online banking Trojan out there that is bypassing up-to-date anti-virus programs as much as 77% of the time, according to security company Trusteer. The Zeus Trojan is also known as Zbot, WSNPOEM, NTOS and PRG. It is the most prevalent financial malware on the web, Trusteer says.

Moms Are Fans Of Facebook And Twitter

Retailers trying to influence moms should pay attention to social media, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch.

Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively), according to the survey. Additionally, 15.3 percent maintain their own blog.

Microsoft Mobilizes its Behavioral Targeting

Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft’s online properties are available to buyers of the company’s mobile display ad inventory.

Dell Settles New York Fraud Case For $4 Million

New York Attorney General Andrew Cuomo has announced that Dell and its subsidiary, Dell Financial Services (DFS), have agreed to pay his office $4 million in restitution, penalties and costs to settle charges of fraudulent and deceptive business practices that scammed consumers in the state.

Redbeacon from Former Googlers Takes Top Prize at Tech Conference
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The 2009 TechCrunch 50 conference was held this week, and 50 start-ups each had a chance to make a presentation, and then the judges picked one grand-prize winner at the end of the whole thing to win $50,000.

The winner this year, was a company called Redbeacon, which just happens to have been founded by three ex-Googlers – Ethan Anderson, Yaron Binur, and Aaron Lee, who were product managers and engineers with the Internet giant.

Android 1.6 SDK Arrives, Should Reach Consumers Soon

Android 1.6 SDK – which is perhaps better known by the codename "Donut" – has at last been made available for developers to download.  Upgrades and new features are evident left and right, and if Google’s estimates are correct, not much more time will pass before Android 1.6 reaches consumers.

Opera Releases Latest Version of Popular Mobile Browser

Opera has announced the release of the beta version of its latest mobile browser – Opera Mini 5. Opera Mini is the most popular mobile web browser in the world, the company claims.

More Marketers Focused On Digital Spending

More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.

Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.

Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.

Adobe Seeks to Expand its Analytics Horizons
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Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

Matt Cutts Extends Offer To Yahoo Engineers
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In some areas and industries, non-compete clauses are a way of life; companies don’t want their best and brightest working for competitors soon, if ever.  California law isn’t too keen on non-compete clauses, however, and it looks like Google wants to accelerate the rate at which Yahoo employees jump ship.

Google Huge in Brazil and India
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Numbers from comScore this week, revealed that Google sites account for nearly 30% of all time spent online in India and Brazil. That is three times higher than the average.

MySpace Opens Up Recommendation Engine

MySpace has announced an open source framework for "distributed computation," which is ultimately a recommendation engine. It’s called Qizmt, and it’s the feature the social network currently uses for its "People you may Know" feature.

"Qizmt can be used for many operations that require processing large amounts of data such as collaborative filtering for recommendations and analytics," explains MySpace COO Mike Jones.

Facebook Has Nearly Same Amount of People as US
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Update: Ok, they’ve officially announced the testing of the prototypes directory now. From the company blog:

Metacafe Rolls Out Video Game Hub
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Video site Metacafe has launched a new video games hub featuring trailers, reviews, news, interviews and walkthroughs for popular video game releases.

"Online video is increasingly a primary source of entertainment for today’s consumers, so it’s important we showcase content in key entertainment categories – such as video games – about which people are passionate," said Erick Hachenburg, CEO of Metacafe.

Government Embraces Cloud Computing With Store Launch

The concept of cloud computing received a big pat on the back this afternoon.  Vivek Kundra, the CIO of the USA, announced the launch of Apps.gov, a storefront designed to help federal agencies research and buy cloud-based solutions.

3 Reasons Why Your AdCenter Campaign Could Be Paused

Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

Pingdom Documents Twitter’s Worldwide Growth

Another school year’s started, and (probably by coincidence) the Royal Pingdom blog has presented what might be considered a long-term report card on Twitter.  The data shows, as a blog post explains, "how Twitter has been taking over the world."

Yahoo Games Popular In Japan
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Japan’s online gaming population has increased 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population, according to a new report from comScore.

"As a growing number of people turn to the Internet as an entertainment channel, many online gaming sites have seen their traffic levels swell to record numbers," said Maru Sato, managing director of comScore Japan.

Google Releases Latest Version of Chrome
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Not too long after the first birthday of the Google Chrome browser, a new stable version has been released. The release includes:

Google Gives Webmaster Advice for User-Generated Content Sites
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Google has made some recommendations for "best practices" for sites that allow users to create their own sites. They give the examples of their own Google Sites and Blogger. So in other words, if you run some type of site that allows users to make their own pages, you may want to pay attention.

Bing 2.0 Release Imminent?
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The next version of Bing is quite impressive and will be released in the near future, according to a couple of Microsoft employees.  In fact, two of the corporation’s employees have indicated on Twitter that Bing 2.0 should come out within the next 20 (or maybe even 7) days.