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Barnes & Noble Begins Shipping Nookcolor E-Reader

Barnes & Noble said today it will begin shipping its Nookcolor ahead of schedule to people who pre-ordered the device.

The Nookcolor will begin arriving today and through the week to people who pre-ordered the device online and at Barnes & Noble stores. The e-reader will also start arriving at Barnes & Noble, Best Buy, Walmart and Books-A-Million in “very limited quantities” this week and will include in-store demonstrations.

Major Advertisers Sign On For Google Goggles Test

Google’s augmented reality tech might soon make the shift from interesting plaything to revenue-generating tool.  A Google Goggles marketing experiment has begun, at least, and Buick, Delta Airlines, Diageo, Disney, and T-Mobile are all taking part.

AT&T And Verizon Aim To Create Mobile Payment Network
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 AT&T, T-Mobile and Verizon Wireless have announced the formation of a joint venture called ISIS, a mobile payments network.

Discover Financial Services and Barclays Plc are also participating in the joint venture which will allow people to pay for purchases with their smartphones.  ISIS is expected to be introduced in larger markets during the next 18 months.

Official: The Beatles Now Available Via iTunes
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UPDATE: iTunes has officially been updated and now features The Beatles prominently on the front of the iTunes store, as well as the company homepage. For more information check out The Beatles page on Apple.

The Beatles on iTunes

Twitter Introduces Translations, More Local Trends
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At the moment, a Trending Topic on Twitter if you’re not signed in is #seharrypotterfossebrasileiro, which highlights two problems.  First, the average person may not be interested in Brazil’s fondness for Harry Potter.  Second, even if he or she is, the average person definitely doesn’t know Portuguese, the official language of Brazil.  So Twitter’s rolling out translations and more local trends

Hulu Sets Ad Impression Record In October
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New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers.  The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video Network.

Is a Shake-Up Brewing in the Search Market?
Borders.com Rolls Out New Website
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Borders.com has launched a new website featuring discounts on 100,000 bestselling titles, free shipping offers and new product lines.

To promote the new website, Borders is offering free shipping on all orders placed on its site today. Borders Rewards Plus members receive free standard shipping  on their online orders and an additional 10 percent off the purchase price for most items. Members of the free Borders Rewards program also receive free shipping on orders of $25 or more.

eBay Launches

eBay has introduced its “Love to Give” holiday shopping campaign which focuses on what the company describes as “unwrap attacks,” emotional moments that happen when someone receives the perfect gift.

eBay is calling on people to upload videos of their best unwrap attack moment to its Love to Give gallery. Samantha Bee, correspondent on “The Daily Show with Jon Stewart,” will report on unwrap attacks in an original webisode series.

 

eBay Launches

eBay has introduced its “Love to Give” holiday shopping campaign which focuses on what the company describes as “unwrap attacks,” emotional moments that happen when someone receives the perfect gift.

eBay is calling on people to upload videos of their best unwrap attack moment to its Love to Give gallery. Samantha Bee, correspondent on “The Daily Show with Jon Stewart,” will report on unwrap attacks in an original webisode series.

 

eBay Launches

eBay has introduced its “Love to Give” holiday shopping campaign which focuses on what the company describes as “unwrap attacks,” emotional moments that happen when someone receives the perfect gift.

eBay is calling on people to upload videos of their best unwrap attack moment to its Love to Give gallery. Samantha Bee, correspondent on “The Daily Show with Jon Stewart,” will report on unwrap attacks in an original webisode series.

 

Hitwise Supplies Info On Google-Facebook Email Clash
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Many analysts believe that Facebook will essentially declare war on Google later today, launching an email product that will compete with – and perhaps overthrow – Gmail.  So this morning, Experian Hitwise Research Director Robin Goad weighed in with some stats pertaining to the possible conflict.

There’s More to Social Media For Small Businesses than ROI
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Yahoo Introduces Its Contibutor Network

Yahoo has launched the Yahoo Contributor Network, a new platform for people to publish their creative content.

Yahoo says its Contributor Network will bring contributions from more than 400,000 writers, photographers and videographers to media destinations, including Yahoo News, Yahoo Finance, Yahoo Sports and the Yahoo homepage.

Report: Facebook Tops eBay In Value
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A certain social network may now trail only Google and Amazon in value when it comes to American Web companies.  Facebook’s privately traded shares have apparently appreciated to the point that the organization’s passed even eBay.

AOL Announces Email Redux Ahead of Expected Facebook Email Announcement
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Facebook is expected to make an announcement today that could have a huge impact on the email industry, but AOL made an announcement first. The company has unveiled a preview of a new version of AOL Mail, which it’s referring to as "Project Phoenix."

Check-In Apps Add Key Relevancy Factor to Your Marketing
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Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets. 

Are check-in apps just a fad? Tell us what you think.

Hulu Plus Makes Appearance On Sony Dash

Hulu Plus, the $9.99 per month service that has so far failed to attract much positive attention, scored another (small) victory today.  Now Hulu Plus is available through the Sony Dash, a device designed to inhabit bedrooms, kitchens, and offices.

Clicks But No Conversions? It’s the Landing Page Every Time.
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Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. 

Why Landing Page Optimization is Critical

Google Site Search Pricing Changes

A complicated pricing structure does few people any favors.  Businesses just risk annoying or alienating potential customers who don’t feel like pulling out three spreadsheets and a graphing calculator in order to predict their bill.  So it may be a good thing that Google Site Search gained a simpler pricing structure today.

Google Vulnerability Program Meets With Early Success

Perhaps the best possible thing, from Google’s point of view, would have been if it had announced its vulnerability reward program and then heard nothing at all.  But a short while after the program’s launch, Google’s seen a response that it still characterized as "fantastic" as people have been quick to bring problems to light.

Tips For Increasing the Chances of Customers Buying From You Online
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In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time. 

WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales. 

Significant Yahoo Layoffs Rumored
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At a time when people should be decorating their offices in a festive manner, it seems that a large number of Yahoo employees will instead have to carry away their belongings in cardboard boxes.  Multiple sources indicate that Yahoo intends to conduct another round of layoffs in December.

Target Launches Online Daily Deals For The Holiday Season
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Target has introduced new online daily deals for the holiday shopping season.

Target.com’s Daily Deals will offer one-day sales of up to 50 percent off regular prices. New deals this holiday season include:

*“Mega Merry Mondays,” beginning each week with deals on 17 popular items.

*“Total Toy Tuesdays,” offering discounts on five popular toys.