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Learning from Incisive Media

Ok, this is not a NEW idea that Incisive media implemented but it’s something to know whenever you want people to take big steps (like paying $1,700 for a seminar).

Why Combinator? Should You Join Paul Graham’s Gang?

April 2 is a significant date for many early-stage entrepreneurs as this is the deadline for applying to Paul Graham’s Y Combinator this summer. If you don’t know about Y Combinator, then I encourage you to read up on it as they are one of the few groups doing anything remotely interesting as it relates to very early-stage investment in startups (with an emphasis on software startups).

UK Yahoo Panama Migration Started w/ Full Launch In Q2
Account migration to Yahoos much anticipated Panama ad platform has already started in the UK. Yahoo are working with agencies & select advertisers as we speak to tighten up campaign structure to ensure the transition is smooth. The first ‘group’ of accounts will be fully migrated accross to the new platform over the next few weeks, before the initial launch.

BlogHer: How to Build Your Audience

Elise Bauer, Simply Recipes and Learning Movable Type

Three things to thing about, with respect to building traffic:

Will Unison.ie be Banned From Google for Cloaking?

A nice little find by Niall Donegan who discusses Unison.ie cloaking:

A prime example of this is Unison.ie. When searching for current Irish news it usually ranks fairly high on Google, however all the pages require you register first before you view them. The registration gives no advantage to people like me who just want to a quick look at the latest news. I suspect that I’m not alone and that lots of people will just go back and look for another site.

Google BlogSearch, Ranking Blog Documents Patent
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For a long time my blogs have performed amazingly well with Google Blog Search. I always appear in the relevant results quickly, and the results I obtain have some reasonable longevity, even when I am not the original source of a story.

Considering how much competition I often have for certain search terms which everyone seems to be writing about because of common interest, I must have been doing a number of things right.

EFF Sues Viacom to Prevent DMCA Abuse
You already know that Viacom is suing YouTube for a gazillion dollars for copyright infringement, but now the cable company is facing a backlash over its careless use of the DMCA.

Nate Anderson reports the Electronic Frontier Foundation – a nonprofit group that looks to protect digital rights and free speech – is suing Viacom for its misuse of the Digital Millennium Copyright Act (DMCA).

Among thousands of DMCA takedown notices sent out, is one of a Stephen Colbert parody video that the EFF claims doesn’t violate any copyright laws.

Microsoft Loses About 5% Search Share in 2 Years
Ever since Microsoft launched its own search engine, we’ve heard their claims that they’d gain ground on Google and compete in anywhere from 3-5 years.

Well, as Business Week points out, in the two years since Microsoft dumped Inktomi, it’s not exactly headed in the right direction.

Can Flickr Co-founder Help Yahoo Innovate?

CNET has a great interview with Flickr co-founder Caterina Fake, in which she discusses how big companies like Yahoo – her new boss – can innovate and develop great products, in the same way as a small start-up.

Flickr Featurs Foto Filtrs

If you’re afraid of seeing photos on the Flickr site that don’t quite match your personal tolerance for adult content, the image sharing site has a new filtering feature that you should enjoy. Photographers who see themselves as artists may not be as enthused.

Truthiness Comes To Viacom
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The irony is so thick, it’s smothering. Viacom, who sued Google for a billion dollars over copyright infringement, is now being sued by MoveOn.org and the Electronic Frontier Foundation for not understanding the very Fair Use principles the network relies on for its own parodies on "The Daily Show" and "The Colbert Report."

Google Wins Belgian Suit

Google just put another lawsuit behind it – at least until ServersCheck appeals a Belgian court’s decision.  The company had claimed that Google’s search engine helped users crack its software.  But, for the time being, ServersCheck’s suit has been dismissed.

Online Video – New User Interface?

 In Wednesday’s SearchInsider, Aaron Goldberg looked at video search and what’s going to be required for it to truly become an interesting advertising vehicle.  Some of the speculation comes from Aaron’s musing about what might happen if Google purchased Blinkx.

Online Jewelry Sales Rose 20 Percent In 2006
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Online jewelry sales in the U.S. market hit $2.45 billion in 2006, an increase of 20 percent from 2005, according to data from IDEX Online Research. Online sales comprised 3.9 percent of all jewelry sales of $63.0 billion in 2006.

The conventional wisdom at the start of e-commerce was that online sales of jewelry would never be a major factor. Online shoppers now buy a wide range of merchandise online besides books and CDs. They also spend more per purchase.

RIAA: eCommerce Public Enemy #1
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With the future of industries such as online radio and peer-to-peer networking hanging in the balance, the pendulum of power is shifting from the hands of the suits at the RIAA into the hands of the public. Those who feel they have been wronged by the organization are collectively beginning to fight back.

Far-Off Googlers Spin Wheels, Americans Sit Idle

Google wants to protect the environment; it also wants its employees to stay happy and healthy.  So, to address both issues at once, the search engine company is giving away around 2,000 free bicycles.  Ironically, the bikes will not be offered to Google’s American employees, who (statistically speaking) are probably most in need of some exercise.

NYT Loves The Cocaine?
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And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.

The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:

Broadband Users Not Fans Of Mobile Internet

When it comes to a preference of devices for US broadband users the PC is by far the most popular choice with 94 percent favoring their desktop, while 40 percent use their laptop and only 5 percent use the mobile Internet according to Media-Screen.

Mobile users can be broken down into three categories: those who access the Internet from mobile devices (5%), those who have Internet mobile devices but don’t use them to go online (58%) and those who don’t have Internet enabled mobile devices (36%).

Analyst: Yahoo Gains From Video Alliance

The much discussed NBC and News Corp video alliance will include Yahoo in its net of content distributors, and that is going to benefit the portal company.

AOL Challenges iPhone With Mobile Winamp
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AOL is set to launch a new mobile product next week that will allow users to connect to their PC-based music collections from their mobile phones. An extension of the hardly noticed Winamp Remote PC-to-PC media streaming service that launched earlier, the PC-to-mobile service, in effect, turns a mobile phone into a MP3 player.

Flickr Filtering

Yesterday Flickr introduced a new feature on their service called "Filtering." Filtering is a tool whereby users can designate their desired level of browsing (i.e. show me everything on Flickr un-filtered, or screen out material that has been tagged inappropriate by the user community). It also allows users the ability to designate in advance if they feel that things that they are uploading might be considered objectionable and allowing them to mark their images accordingly.

GoFish Adds Extreme Sports Videos

GoFish, an online video company has announced the licensing of sports-related videos from Adrenalina and Movie Made Productions. The agreement will give the GoFish community access to a variety of extreme sports videos.

Currently GoFish has almost 9 million monthly unique users and the agreement with Adrenalina’s and Movie Made Productions will add hundreds of new shows to their network that will focus on sports and lifestyle programming.

Eight Ways To Google Network
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A scenario we’ve suggested before comes back from time to time with new, circumstantial evidence it is going to happen; we’re referring to the potential for a Google-operated wireless network, with Wi-Fi and maybe even phone service under their banner.

YouTube? Eh, MySpace Is The One To Watch
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All of us that doubted the power of MySpace should be ashamed ourselves. I was chief among the doubters, nearly certain that once MySpace’s teenybopper base grew up, News Corp. would feel the pain of it in the wallet. But two things happened: MySpace blew up YouTube; and last week blew up MSN Video.

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