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Capturing Skim Readers

I’m busy, you’re busy.

So are the folks that are reading your words.

Whether you write white papers, articles or blog entries, it is important to meet the needs of the skimmer.

Not Web 2.0, Just the Web

Peter Rip, the venture capitalist and blogger whose point of view carries a fair bit of weight (at least with me), has a post that is getting a fair bit of commentary going on Techmeme, which he says that Web 2.0 is over, done (and possibly overdone as well), has jumped the shark, is finished, kaput, history, etc.

Matching Click Numbers for AdSense and MyBlogLog?

In MyBlogLog and AdSense, Dom recounts a discrepancy between his AdSense click data as reported by Google and MyBlogLog.

Constant Communication = Higher Sale Conversion

Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did.

Anyway… let’s move on.

Google Phone to Include LBS App?

I have to admit, I’m still on the fence as to really believe that Google would actually release a phone but hey, stranger things have happened!

Before Becoming A-List Bloggers

This is not your typical rags to riches story, but an interesting rant from Jason Calacanis over at calacanis.com about what people did before they hit the A-List in blogging.

AdWords Pay Per Action Hits Beta
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The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.

Changes Abound For Google India

It’s a mixed bag of good news, bad news, and just plain “news” news for Google in India this week.  One piece from the region describes the company’s expansion in glowing terms; another reports that its site ranked low in terms of usability.  Lastly, there’s a new man in place to deal with all this: Shailesh Rao was appointed managing director of sales and operations for Google India.

Kucinich Takes Impeachment Plea To YouTube
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Well, it seemed bound to happen eventually. Politicians have officially transitioned from YouTube campaign speeches to YouTube soapboxes – sorry, Microsoft owns Soapbox, it’ll have to called something else.

Dennis Kucinich (D-OH) is the latest US Congressman/presidential candidate to take his message to YouTube. Only this is isn’t a plea to "chat" or to vote for him in 2008, it’s a call for Americans to get behind impeachment of George W. Bush.

Federal Web Sites See Decline

The public satisfaction with federal government Web sites dropped from last quarters all time high and stayed relatively unchanged over the last seven quarters. The first quarter 2007 special report on E-Government Satisfaction from the University of Michigan’s American Customer Satisfaction Index (ACSI) shows that customer satisfaction with federal Web sites declined 0.7 percent from last quarter to an overall score of 73.4.

Even with the drop in satisfaction, e-government faired better than the federal government, which had a score of 72.3 on the ACSI.

Google Looks For Lobbyists In Europe

Lobbyists, on the whole, have a pretty bad reputation.  They’re regarded as a rather shady group of people; one of the main headings in a Wikipedia article is “corruption concerns.”  Draw your own conclusions, then, about this bit of news: Google wants to hire lobbyists throughout Europe.

Would There Be A YouTube Without MySpace?
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YouTube’s explosion onto the Internet scene was no accident. It was timing – timing so fortuitous that you might compare it to an alignment of the planets. YouTube didn’t rise in a vacuum, but it rose in the House of MySpace, to continue the astrology analogy, with a number of other forces in play.

SEO Spam Case Study

ShopFactory.com (by Steffan Klein & Michael Veith, according to the About page) is a system to help you create online shops.

Virtual Worlds Valued At A Billion

World of Warcraft, Second Life, Final Fantasy Online, Everquest and a whole slew of other online environments are booming as broadband access has continued to proliferate throughout the United States and beyond.

PreFound Search Engine Releases New Site

PreFound announced today that they are releasing a new version of their "community-oriented" search engine. New enhancements to PreFound include:

Google Reader’s Integrated Podcast Player
I just noticed as I was browsing through my google reader that it now has an integrated podcast player, simple little feature but really neat.

PureVideo Adds New Features

PureVideo, a video search destination has added several new features, including a custom video webpage, a downloadable toolbar and a new channel focused on educational research.

Google Homepage Skins – Change of Note for SEOs

I just had the official walk-through of Google’s recent announcement for personalized home pages. In a nutshell, they are allowing users the opportunity to skin their home page with one of six different themes. The goal, and I quote, is to "delight users". And they don’t just want to delight them in the short term. They want this to be a long-lasting love affair with the Google home page.

Usability & Domain Names

One of the things I like about usability is that it touches upon literally every aspect of a web business–it’s as much a
school of thought as it is a discipline. There are many little offshoots of that fact–tiny parts of your business which are partly

Adaptation – Does it Trump Copyright?

A recent post by Dorrian Porter highlighted an interesting topic raised by Russell Buckley just over one year ago. The title was, ‘Who Gave Google Permission to be the Judge and Jury of Mobile Content?‘ Despite some very informed comments the topic remained unresolved. In order to render certain web pages suitable for mobile devices, Google had cut out some advertising and in some cases added their own.

WOMMA Blows It On Disclosure Issue
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The Word of Mouth Marketing Association takes aim at the blogosphere’s favorite target, PayPerPost, but Andy Beard found some reasons to be concerned about their choices of disclosure exemplars.

Search Spam Comes From Few Places
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Microsoft researchers teamed up with University of California, Davis researchers to pinpoint exactly where "the bottleneck" of Web spam occurs and how legitimate advertisers inadvertently end up in bad neighborhoods. The majority of spam, they found out, comes from the same few places, and the middlemen are some names you might recognize.

Is Google’s Pay-Per-Action a Threat to Affiliate Networks?
If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords.

Death of the Invisible Agency

There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely invisible to consumers.  Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background. 

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