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Advanced PR Tech Chicago
After getting into the Chicago Hilton, a familar place from SES conferences, I walked the 3-4 blogs to the Columbia University campus where Bulldog Reporter was holding the Advanced PR Technology event. Greg Jarboe and I switched the time of our session with Katie Paine so she could make a plane to Dubai.

High Rankings SEM Seminar Pictures
Day one of the Minneapolis High Rankings seminar went well and I think the presentations were well received. One thing I think I did not emphasize is that the speakers are not only subject matter experts, but they’re skilled at instruction as well

Roundup: Cisco and WebEx Analysis

By now, any interested reader should have been able to get their fill of of news stories about the Cisco acquisition of WebEx. Overly cautious types will point out that this is not a done deal, merely a tendered offer accepted by WebEx management. WebEx shareholders could vote it down or another company could come in with a higher competitive buyout offer. The odds are tremendously low for either of those scenarios to occur.

Ensuring a Page is NOT Indexed by Search Engines

Dear Kalena…

I want to publish a private page on the web, that only I and a few other people will use. How can I ensure that this page is NOT picked up by search engines?

It will be a wiki style page, so there may be lots of content which could be indexed by the Search Engines. This is what I want to avoid.

Why Branding Matters in B2B Marketing

Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I’ve met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor’s logo on it make me more likely to buy their products?

Resurrect Jeeves, Ask How Not To Slam Google
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Here’s the thing about boldness: you’d better have the chops to back it up. While Ask.com’s anti-Google guerrilla marketing campaign in London’s Underground was outed in record time, indexing of its own campaign site was even close to a record.

Background

Ads appearing in the Tube encouraged bystanders to fight Google’s "information monopoly."

YouTube Records Snatched By U.S. Customs

Negative publicity continues to befall YouTube, first stemming from the billion dollar copyright infringement suit filed by Viacom, and now from reports that the popular video sharing service is being used as a vehicle to communicate death threats from vengeful criminals.

There are several creative directions you could pursue when taking advantage of YouTube’s video e-mail service. You can give that old friend of yours a personalized birthday message, recite a love poem for that special someone, or just act goofy to give a pal of yours a much-needed laugh.

Improving Odds of Connecting w/ Your Target Market

Kim Krause Berg had a interesting additional thought to my post about eye tracking. Her question, "What happens when your target market gets up on the wrong side of the bed?".

MySpace Launches Political Channel

MySpace has launched the Impact Channel, a political community focused on the 2008 presidential election. The channel will feature a voter registration tool and links to all official candidate profiles. Future plans for the Impact Channel include a viral fundraising tool and customizable badges.

The Wrong Kind of Web 2.0 User

The Seattle Times this morning is running an unusual article about Web 2.0 start ups that have a problem, too many users not from the United States.

Month of MySpace Bugs Begins in April

The month of bug’s syndrome extends its reach into MySpace starting in April. The question is, will newscorp listen.

ELGG – Social Technology Software

If you want to build out your own DIY social network, then you need to check out ELGG.

ELGG is a new open source social network software package that is available on source forge. We spent the last day and a half installing the software and playing with some of the mods and other goodies that come with the software.

Good parts about this is that it is fairly easy to install, there are some mods we had to make to the SuSe Linux that we were installing it on.

Looking at Joost Beta

Finally got a chance to install and look at Joost Beta, and it might just end up being the killer app.

Keyword Optimisation or Compelling Copy in Blog Titles?
Brian Clark has some excellent ideas for writing effective titles in his blog copyblogger. He has recently re-written headlines submitted by his readers along with a rationale for the changes. It’s a good way of demonstrating what works.

Site Inventory for Future Use
One of the great things about having clients is that they provide a financial platform you can use to reinvest in different areas.

That means building and promoting sites in your target vertical – but also reinvesting some of the cash into building and promoting sites into other verticals you may want to get involved with at a later date.

Social Media and Support Communities

Social Media is a hot phrase currently. It’s an extension of the idea implicit in that Times Magazine selection of YOU (that’s all of us) as Person Of The Year in 2006.

What’s the Most Important Blog Marketing Secret?

This article is the first in a follow up series on a popular article I wrote last week making the case for the need to market your blog’s content and how I believe the reason good blogs often go unread is do to poor marketing.

Cross-Discipline Bundling in Online Marketing

The web designer wants you to just trust him, and not to listen to the sales department. The sales department is sure that the Geek who runs the back end is a communist. The website is invisible because someone thought a no-cache tag would be a cute way to avoid outdated content, and none of the pages are cached.

Duplicate Content of Biblical Proportions

It is Sunday although I am not a very religious person, thus I was, horror of horrors, outside shovelling snow around. It was drifting, and if I hadn’t done anything with it, it might have blocked the driveway for my wife Monday morning.

Does your mind wander when you are doing a physical job that doesn’t require much other thought? Mine certainly does.

Duplicate Content of Biblical Proportions

Is Online News Living Your Experience?

The essence of sites doing well with online news comes from embracing two concepts: participation, and community relevance.

Internet Archive V. Shell: The Publicity Aftermath
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After news of Suzanne Shell’s countersuit against Internet Archive surviving by the thread of one non-dismissed claim – the claim that Internet Archive’s Wayback Machine web crawler was guilty of breach of contract by ignoring the site’s terms of use – hit the cyber circuit, a real catfight hissed and scratched its way across the weekend.

You might call it a "flame war," in the traditional Internet sense, but that’s hardly accurate.

Presidential Candidates & Behavioral Targeting

I read an interesting article by Michael D Jensen titled “What do the Presidential Candidates use for Analytics?”

A List Bloggers Shouldn’t Throw Stones

There are a number of fatal, hypocritical or naive flaws in almost every attack on paid posts by A list bloggers and it is time to show them their Achilles heel(s).

Political Advertising Spending Grows Tremendously
If you thought Howard Dean’s efforts to rally online supporters was impressive, wait until you see what the 2008 candidates have in store for us.

According to the Washington Post, the amount spent on online political advertising has grown at a phenomenal rate.

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