Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

It’s been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-app ads will be placed in the Status feature, as confirmed during the 2018 third-quarter earnings call in October.…

Vivek Wadhwa: Facebook is a Defective Product and Should be Held Liable

Should social media companies be held liable for creating products that make people hate each other? Harvard Law School Distinguished Fellow Vivek Wadhwa says yes they should.

WhatsApp Introduces New Broadcast Feature for Group Chat

WhatsApp recently unveiled a new feature that Telegram users will have no trouble recognizing. WhatsApp users will now be able to create a one-way broadcast communication stream. With this new feature, only the administrator or owner will be able to…

Whatsapp Reaches 1.5 Billion Active Users, Sees Massive Growth Since Facebook Acquisition

Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that…

As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform’s potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified…

WhatsApp Comes Up With a Solution for Drunk Texting

WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after…

Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time

Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has introduced a new feature that gives its users the…

Whatsapp Now Offers Verified Business Accounts

WhatsApp is fine-tuning its chat services to make it more attractive for businesses. The company has started a new pilot program for verified business accounts, which seems to hint that it may be targeting the customer support segment of its…

How to Use Whatsapp to Generate More Sales

Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over…