Blippar CEO: AR Will Be as Ubiquitous as the Internet

The co-founder & CEO of augmented reality platform company Blippar, Ambarish Mitra, told an audience at the Web Summit in Lisbon, Portugal that within 5-7 years AR will be as ubiquitous as the Internet itself.

Oculus Exec Yelena Rachitzky Talks About How VR Can Move Beyond Gaming

Most virtual reality products are aimed at gamers because there is an automatically understood natural fit. Can VR move beyond gaming? Oculus executive produce of experiences at Oculus offers her insights.

Google Unveils Standalone VR Headset to Rival Oculus Rift

Just seven months after the launch of its Daydream View, Google has introduced the latest evolution of its virtual reality (VR) headset. Unlike Daydream View, where the user needs to be attached to a smartphone or computer, this new device…

5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold…

Google Using Google Cardboard to Bring a Virtual Gay Pride Parade to Students

Google shared a story today on their Education Blog about their efforts to use their virtual reality in a box solution, Google Cardboard, to demonstrate diversity and gay lifestyles to students across the world. “Earlier this year, we launched #prideforeveryone,…

Highly Anticipated Oculus Touch VR Controllers Now For Sale

Facebook has announced that the highly anticipated Oculus Touch VR Controllers are now available for purchase. Touch allows you to use your hand gestures intuitively within the virtual world, making for a much more immersive experience. Facebook is also releasing…

Zuckerberg: Virtual Reality will be the Most Social Platform Ever!

Mark Zuckerberg says that virtual reality will be the most social platform that ever existed. Zuckerberg hosted an in-person Q&A in Rome, Italy Friday when he focused in on virtual reality when asked if Facebook change our lives as much…

A YouTube Introduction to 360-Degree Video and Virtual Reality

“360 is a video format that unlike traditional video, is capturing in full 360, so full spherical,” commented Kurt Wilms, Senior Product Manager at YouTube. “When we talk about 360 at YouTube, we’re talking about filming content and viewing content…

YouTube Adds Spatial Audio For 360-Degree Videos

Google announced the launch of spatial audio for on-demand YouTube videos giving depth and distance to sound the way it has done with video with 360-degree videos. This appears to be the next step in the video service’s foray into…

VR View: Google Gives You Embeddable VR Content For Your Website or App

Google introduced a new tool called VR View, which enables you to embed immersive content into apps and websites. The offering utilizes Google’s 360 VR images or videos that can be viewed with a phone, a Cardboard viewer, or on…