People say social media is unicorn, but it’s really just a horse.
Sure, social media empowers customers like nothing before it. And of course, social media creates...
The concept of quality over size when it comes to an audience is nothing new, and frankly when it comes to social media, the sermon is getting a little tired. We've heard it ple...
People who say social media isn’t measurable aren’t looking very hard.
The truth is that there are at least 25 viable metrics you can use to evaluate...
Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as market...
The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes...
I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns...
Which is more valuable to business - Facebook or Twitter? It's a question that business owners struggle with every day in the quest for building a larger customer base, and reta...
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations....
While "selling" to people using Facebook isn't always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which g...
Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting it...
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you...
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