HootSuite Acquires Social Management Startup Seesmic

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been…

HootSuite Adds Yammer to its App Directory

HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social…

Google Acquires Wildfire To Offer Social Media Marketing Services

Google has gotten into the social media marketing business with the acquisition of Wildfire. The company has been around for about four years, and has managed to grow to 400 employees and 16,000 customers. Its social media brand management services…

HootSuite Integrates Instagram, SlideShare, and Other Social Features

HootSuite today announced that it has added Instagram, SlideShare and two other social feeds to its growing list of integrated social features. HootSuite is a social media management platform often used by companies to coordinate their social marketing. The company…

Applebee’s Social Media Marketing Efforts Are Condescending

The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact,…

HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and…

Facebook Introduces Preferred Marketing Developer Program

Facebook has offered two programs – the Preferred Developer Consultant and the Marketing API Program – over the past three years that have helped brands work with developers on Facebook specific campaigns. It appears to have been a wildly successful…

Facebook And Instagram Represent An Important Shift In Social Marketing Strategy

“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control…

Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after…

Facebook Offers: Facebook’s Advice For Successful Ones

At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have…