TikTok Is Clearly the Pandemic Winner

TikTok is clearly the winner of this chapter, says social media marketing expert Gary Vaynerchuk. You have a lot of families at home together and because TikTok won 13-22 (age group) those characters are spending more time with their parents and everyone’s looking for something to do. The biggest winners to me in social are TikTok and Pinterest. The biggest loser potentially is Snapchat but I think they’re stable.

How To Promote Your Content When You Don’t Have Money – Neil Patel

“You know you need more traffic to your blog posts but you don’t have the money to spend to get those eyeballs,” says online marketing strategist Neil Patel. “What should you do? Today I’m going to teach you five ways to promote your content when you don’t have any money.”

Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same…

Pinterest Opens Up to Third Party Influencers

The move is part of Pinterest’s expanding Marketing Partners program. The company is adding a total of eight marketing platforms – AspirelQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly, and Open Influence.

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

If you’ve been considering using Facebook as a marketing tool for your business, you’re probably unsure of whether to use the platform’s Page or Group feature.

Pinterest Opens Up to Third-Party Influencers, Good News for Brands

Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a chance to collaborate more closely.

How Answering Questions on Quora Can Drive Massive Traffic to Your Website

Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful.

Finding and Cultivating Brand Evangelists Through Social Media

Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV.

Are You Still Underestimating How the Internet Can Change Your Life?

Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power of the internet to change their lives. Don’t miss the part about Facebook and Instagram about half way down below. Hint… this…

5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also…

5 Ways to Use PopUps to Drive eCommerce Conversion

Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need. Understanding PopUps While a lot of people find…

Two Effective Ways to Grow Your Audience on Snapchat in 2017

Snapchat has been on quite a roll. In 2016,  the image and multimedia messaging app become the fastest growing social media company in the US. But this might not be so surprising considering that over 10 billion videos are watched…

7 Ways to Increase Facebook Engagement in 2017

There’s no question about the hold Facebook has in our lives, as more than 2 billion people use it monthly. Businesses had successfully used this social media giant to boost the public’s engagement with their brand. Unfortunately, that all changed…

Top 5 Instagram Analytics Tools for 2017

Contrary to popular notion, Instagram is not all about celebrities, food, fashion, dogs and cats, or homes and gardens. It’s also a great way for brands and businesses to engage with their target market and close sales. However, many marketers…

How to Use Whatsapp to Generate More Sales

Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over…

7 Tips in Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sphere, which would make human intervention almost irrelevant. Nevertheless, it appears as if…

5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold…

5 Instagram Marketing Tips to Help Your Business Grow

It seems Mark Zuckerberg’s $1 billion acquisition of Instagram in 2012 is paying off, as the social media site is expected to hit $5 billion in sales by 2018. In fact, apart from Facebook or Twitter, Instagram has become the…

Twitter Dashboard – New Tool for Businesses to Connect with Customers

Twitter announced a useful new tool today that helps businesses better connect with customers and community. Twitter Dashboard is a free iOS app as well as a desktop platform that is designed to become the Twitter platform for business. The…

Sharing From Pinterest To Facebook Pages Now Easier

I recently wrote a long post looking at different types of content (mostly from social media) that you can embed on your blog. I remembered that you could embed pins from Pinterest, which I don’t think I’ve ever actually done,…