Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same…

Pinterest Opens Up to Third Party Influencers

The move is part of Pinterest’s expanding Marketing Partners program. The company is adding a total of eight marketing platforms – AspirelQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly, and Open Influence.

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

If you’ve been considering using Facebook as a marketing tool for your business, you’re probably unsure of whether to use the platform’s Page or Group feature.

Pinterest Opens Up to Third-Party Influencers, Good News for Brands

Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a chance to collaborate more closely.

How Answering Questions on Quora Can Drive Massive Traffic to Your Website

Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful.

Finding and Cultivating Brand Evangelists Through Social Media

Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV.

Are You Still Underestimating How the Internet Can Change Your Life?

Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power of the internet to change their lives. Don’t miss the part about Facebook and Instagram about half way down below. Hint… this…

5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also…

5 Ways to Use PopUps to Drive eCommerce Conversion

Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need. Understanding PopUps While a lot of people find…

Two Effective Ways to Grow Your Audience on Snapchat in 2017

Snapchat has been on quite a roll. In 2016,  the image and multimedia messaging app become the fastest growing social media company in the US. But this might not be so surprising considering that over 10 billion videos are watched…