Instagram For Business: Where To Start

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing…

What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore.…

Here’s What Netflix’s New Official Instagrammers Are Doing

Back in September, Netflix announced that it was looking for “Grammasters” to become its official Instagrammers to travel around and shoot famous TV and movie locations for the official Netflix Instagram account. Wanted: #Grammasters: Become Netflix’s official Instagrammer & shoot…

Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to…

Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve…

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools…

How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems…

LinkedIn Kills Products/Services Tab On Company Pages

Back in November, LinkedIn launched “Showcase Pages” for companies to show off specific brands and products, which users can follow separately. Users can follow Microsoft Office specifically, for example, without having to follow Microsoft itself.

This Is How You Use Instagram To Sell Products

Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-saving coupons to use toward the products. Instagram recently launched its ad platform, but this…

AT&T’s 9/11 Tweet Doesn’t Go Over Well

While the mobile industry is being owned by Apple’s iPhone Event, one of the primary distributors of Apple’s flagship device is making news as well. The problem is, it’s not the for the same reasons as the upcoming iPhone 5S/C.…