Using Social Media As A PR Tool For Your Business

If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

Reputation Management Should Be Proactive, Not Reactive

Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations. 

Using Social And Local Search For Your Business

 Local search and social media are becoming increasingly important for all businesses.

Optimizing Your Website For Google

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

YouTube Can Help Promote Your Business

Does your business have a video strategy? Do you want more people to watch and share your videos?

Keeping Your Brand Relevant

What do you do when your brand is on the verge of losing relevance? Former Kodak CMO Jeffrey Hayzlett had to take on that challenge.

The Intersection Of Marketing And Real-Time Search

Thanks to Bing and Google, the concept of real-time search is going mainstream, with content created just seconds ago showing up in search results on a regular basis.  A session at SES Chicago titled "Update on Real Time Search: I Want it Now!" tackled how marketers can address this phenomenon.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

The Future of Search Looks a Lot Like the Present (on Steroids)

Another Search Engine Strategies conference, another conversation about the future of search. It’s a regular topic, but one that never loses relevance, as the search landscape continues to change dramatically, even between conferences. Look at all Google has done this year, for example. Not only did we get the left panel navigation, but Instant search. Those are probably the biggest changes to the interface, but there are plenty of other things going on.

Avinash Kaushik Delivers SEM Advice

Earlier today, SES Chicago 2010 kicked off, and Avinash Kaushik, Market Motive‘s cofounder and Google’s analytics evangelist, got it off to a good start by delivering the keynote.  The main topic was search engine marketing.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.