Does your business have a video strategy? Do you want more people to watch and share your videos?

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

In the session “How to Transform Your Approach to Video,” Jonathan Allen, Director, SearchEngineWatch, offered ways to make video more effective.

“YouTube is brilliant at mediocrity,” said Allen. Video on YouTube has to be good but not great. There is more exciting content on YouTube then on Twitter in Allen’s opinion.

Embeds drive the most traffic for video. People forget discovery is the main traffic driver on YouTube.

Use all the space available on YouTube for the description of your video. Uses tags  be the source. Put videos into playlists and copy other peoples tags.

Talks about a video of himself eating live octopus. Has 4,000 views on YouTube. Added tag and titless based on YouTube search for eating live octopus. Got picked up in related videos by National Geograhphic. That brought him 1,200 views for the octopus video.

Talks about making a video called “man versus snowman” where he tackles a snowman he made and said it ranks first on Google.

Video discovery can lead to your video spreading to blogs and other websites.  Foreign language can lead to more traffic for you video.

Greg Jarboe, moderator of the session and Co-founder, SEO-PR, said video is 50 more times likely to make you rank on the first page of Google search results.

It’s like a backdoor to Google (video). You can segment longer videos with shorter videos. Link them together as a playlist. Submit chunks of a video to other video sharing sites besides youtube.  Tubemogul is a good site to you use and Vimeo.

Invite bloggers to embed videos on their sites and webmasters. Don’t  just borrow tags, borrow great ideas!

Develop your persona, define the conncetors and your final audience. Your content must be relevant to your audience and your business.

Make your videos easy to share. Youtube offers 13 ways to share video, use them. By getting embeds it empowers you. Get people to interact with your video  by sharing via socail media.

Recommendations are the future of all Web TV.