Marketing News

Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your ent...

How Companies Can Solve the China Puzzle

Amy Karam, author of the book, The China Factor:Strategies to Compete, Grow and Win in the New Global Economy, recently was inter...

Facebook’s Future: Video, Search, Messaging and VR

Facebook's goal is to connect with everyone, yes every single person in the world. Not just that, but Facebook wants to connect to everyone at all times, in every waking moment. Fa...

All Hail the Rise of Native Advertising

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...

87 Million Millennials on LinkedIn Seeking to Change the World

A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. "Given the massive amounts of news coverage (...

Twitter Offers Event Targeting To Rio Olympics Advertisers

"We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event," says...

How To Be an Entrepreneurial YouTube Creator

Have you ever thought of being a YouTube star or perhaps really using YouTube and your personality to promote your business? You can do it just as literally thousands of YouTube en...

Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji's are in...

New Facebook Features: Increase In-Store Business & Measure Results

Facebook has announced new features that will help drive more bu...

Dark Social Sharing Is Out Of Control!

Global Dark Social sharing is now 84% of all consumer sharing of publisher and marketer content according to a...

PwC: Internet Advertising To Overtake TV Advertising

PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast ad...

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwo...

How ‘3 Day Blinds’ Drives Phone Calls With Google Adwords

Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with...

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