Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics includ...
Introduction to Outreach Marketing
Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...
We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...
For a lot of businesses, getting, maintaining, and especially growing engagement on social media is an ongoing struggle. Throughout this struggle, however, many seem to have forgot...
Instagram announced that it's now testing video view counts, which it expects to roll out to all users over the coming weeks.
This will also extend to ads.
"This is a long r...
Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service.
"Each day, millions of people c...
Everybody knows that Snapchat has become incredibly popular over the past couple of years, but many marketers are still new to it if they've even set foot in the waters at all....
Instagram has begun rolling out sixty-second video ads to marketers.
"We recognize that advertisers have a variety of creative resources and want to bring more choice to help t...
Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped ca...
comScore announced that it has completed a merger with Rentrak and that the two are now one as the "new comScore".
What does this mean? According to comScore, it means "a new m...
Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...
Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users.
Lead ads were fir...
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