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Tag: Marketing

CMOTrends
How to Find a Perfect Audience
Brian Wallace - July 25, 2022
B2BeCommerce
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
Rich Ord - June 25, 2022
MarketingStrategiesPro
Marketing: the Fledgling Artists’ Secret Weapon
Brian Wallace - March 15, 2022
AppProductPro
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
Rich Ord - January 5, 2022
SearchNews
Google Ads Was Down Tuesday Evening
Matt Milano - December 21, 2021
Postscript Raises $4.5 Million to Turbocharge Shopify SMS Marketing
Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores. Post...
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Instagram Unveils Live Rooms, Ability to Livestream With Three People
Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature. Instagram previously allowed creators to go live w...
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Twitter Works to Make Advertisers Feel Safe
Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth. One of the biggest ch...
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Google Rolls Out Business Messaging In Google Maps
Google has unveiled a significant update to Google Maps, allowing businesses to reply to customers directly within the application. Google Maps...
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Tips For Optimizing Your Email Marketing Strategies
Only 2.62% of recipients click links for "more information" in marketing emails; however, we will send a collective of 361 billion emails per day by 2024....
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BuzzFeed Acquires HuffPost, Strikes Strategic Partnership With Verizon
BuzzFeed has acquired HuffPost from Verizon, while striking a strategic partnership that will see Verizon become a minority stakeholder in BuzzFeed....
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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AT&T Exploring Ads On Your Cell Phone For a Price Discount
In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill....
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...
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eBay a Takeover Target For Intercontinental Exchange
The Wall Street Journal is reporting tha...
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Google Restricting Cookies In Chrome To Improve Privacy
The days of cookies may be coming to an end as Google...
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Twitter Rolls Out Direct Message Anti-Abuse Feature
After a month and a half of testing, Twitter is rolling out a spam and abuse filter for Direct Messages (DM), according to a...
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iOS 13’s Privacy Changes Have Big Repercussions For Businesses
On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade, Apple TV+ and iOS 13. W...
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How to Define Buyer Persona for More Successful Marketing
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...
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The Rise of the Connected Marketer
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa,...
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