An Introduction to Marketing Software

If you are looking to become a better marketer in the software world, look no further than this list of marketing software tips.

Hotel Marketers Are Turning to TikTok…and You Should Too

Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow.

How to Find a Perfect Audience

Finding a perfect audience of your tribe in order to more efficiently market and advertise to benefit your brand matters.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

Marketing: the Fledgling Artists’ Secret Weapon

Artists often find themselves in a crowded market and need a differential advantage to stay ahead. Learn several marketing strategies below.

The Ins and Outs of Marketing for Eager Entrepreneurs

What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter…

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

Google Ads Was Down Tuesday Evening

Google Ads was down Tuesday evening, impacting a large number of users.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Invisibly Launches Platform to Help People Control and Monetize Their Data

Invisibly is looking to disrupt the advertising industry, launching a platform that puts people in control of their data.

Postscript Raises $4.5 Million to Turbocharge Shopify SMS Marketing

Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores.

Instagram Unveils Live Rooms, Ability to Livestream With Three People

Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature.

Twitter Works to Make Advertisers Feel Safe

Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth.

Google Rolls Out Business Messaging In Google Maps

Google has unveiled a significant update to Google Maps, allowing businesses to reply to customers directly within the application.

Tips For Optimizing Your Email Marketing Strategies

More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?

BuzzFeed Acquires HuffPost, Strikes Strategic Partnership With Verizon

BuzzFeed has acquired HuffPost from Verizon, while striking a strategic partnership that will see Verizon become a minority stakeholder in BuzzFeed.

COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

AT&T Exploring Ads On Your Cell Phone For a Price Discount

In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill.

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

eBay a Takeover Target For Intercontinental Exchange

The Wall Street Journal is reporting that Intercontinental Exchange (ICE), the owner of the New York Stock Exchange “has made a takeover offer for eBay Inc.” ICE has been interested in buying eBay before, and has now approached the e-commerce…