If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst…
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year Google made that even more effective by combining the power of video on YouTube with Google Search.
Consumer trends move at such a dizzying speeds that companies have to work double time just to keep up with the changes. It’s understandable that company owners and marketers don’t want to be left behind. After all, there seems to…