If you are looking to become a better marketer in the software world, look no further than this list of marketing software tips.
Hotel Marketers Are Turning to TikTok…and You Should Too
Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow.
How to Find a Perfect Audience
Finding a perfect audience of your tribe in order to more efficiently market and advertise to benefit your brand matters.
Marketing: the Fledgling Artists’ Secret Weapon
Artists often find themselves in a crowded market and need a differential advantage to stay ahead. Learn several marketing strategies below.
The Ins and Outs of Marketing for Eager Entrepreneurs
What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter…
Google Ads Was Down Tuesday Evening
Google Ads was down Tuesday evening, impacting a large number of users.
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Invisibly Launches Platform to Help People Control and Monetize Their Data
Invisibly is looking to disrupt the advertising industry, launching a platform that puts people in control of their data.
Postscript Raises $4.5 Million to Turbocharge Shopify SMS Marketing
Postscript announced it has raised $4.5 million in seed funding to help bring turbocharged SMS marketing to Shopify and e-commerce stores.
Google Rolls Out Business Messaging In Google Maps
Google has unveiled a significant update to Google Maps, allowing businesses to reply to customers directly within the application.
BuzzFeed Acquires HuffPost, Strikes Strategic Partnership With Verizon
BuzzFeed has acquired HuffPost from Verizon, while striking a strategic partnership that will see Verizon become a minority stakeholder in BuzzFeed.
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
eBay a Takeover Target For Intercontinental Exchange
The Wall Street Journal is reporting that Intercontinental Exchange (ICE), the owner of the New York Stock Exchange “has made a takeover offer for eBay Inc.” ICE has been interested in buying eBay before, and has now approached the e-commerce…